SES presents two special morning Social Media Workshops produced by the Online Marketing Institute.
Morning Workshops: Social Media (limited seating)
| Monday, June 13 | Tuesday, June 14 | |
| 7:30-8:45am | Social Integration: Creating Interactive Conversations Across Channels | Facebook: Beyond the Basics |
Rate: CAD $99
Learn actionable tactics and strategies for effective Social Media efforts in both supporting SEO and converting more visitors - while sipping on your morning tea or coffee!
Marketers are quickly learning how to use Social Media. You tweet, use Facebook, develop a strategy and measure the results. But there's one question that begs an answer: How do we develop the content to share? What are the measurements for success? And Where to Integrate into your overall marketing/search Strategy and Planning.
This optional morning workshop comprises in-depth Content Marketing and Social Media case studies, new industry wide research on the trends and use of social media and most of all the tactics and best practices for executing including how to develop a great blog, integrating User Generated Content, Facebook and Twitter as well as learning to develop an effective Content Marketing Strategy for all Social Media Efforts. Classes attended earn you credits toward certification with the Online Marketing Institute Level 2: Social Media Integration & Execution. Additionally, all workshop attendees receive special discount pricing for certification programs.
Social Integration: Creating Interactive Conversations Across Channels - Monday, June 13
The goal of any business is to grow and know your consumer base and then turn them into raving fans. Learn FIVE things you should be doing to help your business engage consumers and the THREE key channels you should leverage now to create personal, relevant & interactive conversations with your consumer.
Instructor: Sundeep Kapur, Evangelist, EmailYogi.com
Facebook: Beyond the Basics - Tuesday, June 14
In this session we'll cover some of the details behind the platform that's quickly becoming the most powerful, important, and rapidly-evolving web presence in the world. We assume you know the basics, so we won't bother with them! Here we'll discuss more advanced topics such as: what you never knew about the Facebook Like button (and should), EdgeRank and why you must understand it, and Facebook Insights you should be tracking (but aren't!) If you need to understand Facebook more thoroughly for your business or pleasure don't miss it.
Instructor: Cappy Popp, Founder & Principal, Thought Labs
What do I get when I attend Social Media Morning Training?
In addition to the valuable learning you will receive from the workshop, you will start earning credits toward online marketing certification as well as receive special student-only perks at the full OMS conference:
- Earn credits towards certification with the Online Marketing Institute
- Complete student binder with study materials and curriculum content
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