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How can you make your search advertising three times* more effective?

Microsoft® adCenter is a tool to help you manage your search advertising campaigns on Microsoft Live Search. Customers who click on Live Search results can be three times* more likely to engage with your website.

What does this mean for you? Live Search visitors can request more information, register on your site, and complete and submit online forms... all of which can ultimately help you gain more customers.

*Conversion is defined as a web visitor entering into a secure session on a website. comScore Quality of Click Custom Study (MSN-Windows Live Search), March-May 2008.

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Who should attend?

Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant

C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager