SEM Training Denver

Intro to Search Marketing

Getting searchers to your site is great, getting them to do what you want is another story.

Learn the basics of search engine marketing by integrating design, navigation and usability into a strategy that increases website rankings. This session is designed to bring beginners up to speed very quickly and provide intermediate-level attendees with actionable information that they can implement in their strategies right away. The session will also place a special emphasis on link-building, it's purposes and how to evaluate quality link sources.

Attendees will understand the relationship between link-building and social media marketing and how that can affect your rankings and visibility online. The session will help marketers develop a consistent message that will rank well, appear across multiple media and persuade searchers to click on your listings and take action.

Learning objectives include:

• An understanding of the on-page and off-page ranking elements
• How social media marketing can increase your rankings
• Make your rankings work better to bring better qualified visitors
• Design elements that make visitors leave your website
• Develop a cohesive social media strategy in accordance with your time, budget and expectation
• Linking strategies for quick-start and targeted strategies

Making Pay Per Click Pay - Best Practices in Pay Per Click Advertising

Paid Search is one of the fastest and most effective ways to gain a presence on the search engines. Done incorrectly it can also be one of the costliest. There are many diverse components to a pay per click campaign, but all have to work together to achieve the best return.

This comprehensive training program will familiarize attendees with a multitude of paid advertising subjects. The course covers material for both the beginner and experienced advertiser. Attendees will learn about the best practices in setting up and organizing a paid search campaign as well as advanced optimization techniques to ensure maximum return on your investment.

This multifaceted training session will provide instruction on better keyword selection techniques, ad copy improvements, landing page optimization as well as ways to make you more efficient in managing your campaign and budget. We'll show you ways to stretch your pay per click dollars and help you avoid budget disasters. We include a segment on analytics that show you easy ways to monitor performance and capture the information detail you need to make good marketing decisions.

This half day training session provides practical real-world solutions and techniques to help you get the most from your paid advertising.

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Marketing Analytics

Do you have the right ranking for the wrong page? How does that affect your business?

This workshop is for anyone who is responsible for a website or for reporting on website activity, success or failure. Site owners, marketers, managers and SEO firms wishing to add analytics to their services will all benefit from this instruction. This session is analytics-agnostic; it does not focus on any single analytics program, but focuses on the foundational research and analysis that is important regardless of platform.

Transform your business by utilizing analytics in this full-day training and workshop. Learn the concepts that will enable you to gain actionable information and see exactly "what's going on" within your website. Rather than simply getting a checklist of "How-To's", you will learn the "Why?" Understanding the "Why" will enable you to ask the right questions in order to get the right answers in your analytics program.

Learning objectives include:

• An understanding of the on-page and off-page ranking elements
• How social media marketing can increase your rankings
• Make your rankings work better to bring better qualified visitors
• Design elements that make visitors leave your website
• Develop a cohesive social media strategy in accordance with your time, budget and expectation
• Linking strategies for quick-start and targeted strategies

Mobile Marketing 101

In this 4 hour training session, attendees will learn basic mobile marketing strategies that are attracting mobile traffic today. The session will focus on mobile SEO, but will also touch on driving traffic and conversions with mobile applications, text messaging and mobile email. You will learn what you need to know to develop, launch and track a mobile marketing strategy. Students are welcome to bring their laptops to this session. Wireless access will be provided.

This program is intended for mobile and traditional SEO/SEM consultants, site designers, developers, in-house search engine marketing specialists, agency representatives and Internet consulting professionals who want to make the most of the opportunity search engines offer.

What you will learn:

• Understand how mobile marketing fits into the traditional and online marketing mix
• Determine what mobile marketing strategy is most appropriate for your target market
• Update your existing site to be found and used on a variety of mobile devices
• Choose a mobile site architecture that will work for your site and your customers
• Direct mobile meta crawlers and mobile users to mobile content
• Author meta data that ranks well in mobile search and is compelling for mobile searchers
• Leverage local and universal search results in mobile search engines
• Provide a good mobile user experience for all mobile devices
• Test mobile websites to ensure they render correctly across different devices
• Track and evaluate your mobile success
• Anticipate future opportunities in mobile marketing.

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