Wednesday, June 9 - Partnered Training Workshops
| Full Day |
| Search Engine Optimization (SEO) |
| Full Day |
| Paid Search Training |
Participants may choose from one of the full or half-day workshops offered by our partners. Attendees may register for training in addition to the SES Toronto conference or independently, as workshops take place on the Wednesday before the event. Additional registration fee applies.
Search Engine Optimization Training
| Time: | 8:30am-5:30pm |
| Cost: | Full-day CAD $1,295 |
| Instructor: | Christopher Hart, Bruce Clay, Inc. |
| Description: | Bruce Clay SEO Training: Bruce Clay, an industry recognized expert on SEO, will offer a one-day SEO Training Course in conjunction with SES New York. This course is targeting marketing and technical staff alike and offers strategy and tactics necessary in today's fast changing search world. The course, which covers SEO methodology, concepts and strategies, will provide the process needed to achieve significant traffic. |
| Description (cont'd): | Focusing on white-hat search engine-compliant SEO methods, the course covers techniques allowing you to change your sites while staying away from the techniques that will get you in trouble. Others that have completed the extended course have raved about it, and this training will be no exception. The Bruce Clay SEO Training offers a specific and clear view of the techniques required to beat your competition in the war for search results supremacy for your properly selected and targeted keywords. |
| The training covers: |
Each student receives a FREE copy of Search Engine Optimization For Dummies: All-in-One Desk Reference. http://www.bruceclay.com/seo/seofordummies.htm |
| About the Instructor: |
Chris runs the New York office of Bruce Clay, Inc., a leading global Internet marketing consulting firm that specializes in search engine optimization (SEO) and pay per click (PPC) services. As Director, Eastern Region Operations, Chris manages client SEO projects and coordinates the company's East Coast sales. He also teaches many of the company's acclaimed SEOToolSet® Training and Certification courses, and has spoken at national search industry conferences. Before joining Bruce Clay, Inc., Chris worked for 12 years in the online B2B publishing industry. Working across multiple divisions and properties during this time, he helped architect SEO-friendly best practices and publishing production processes. Hart received his B.F.A. in Fine Arts and Computer Graphics from the New York Institute of Technology and his M.B.A. in Marketing Management and Business Development from Saint John's University. Supported by Chris's extensive experience in project management and customer service, Bruce Clay, Inc.'s New York office extends high-quality SEO and SEM services to clients across the country. |
Christopher HartPaid Search Training: Core Concepts + Resources for Relentless Improvement
| Time: | 8:30-5:30pm |
| Cost: | Full-day CAD $1,295 |
| Instructors: | Andrew Goodman, Page Zero Media Mona Elesseily, Page Zero Media |
| Description: | According to a Microsoft study, over half of a typical commercial website's revenues are driven by paid search, or "PPC". (That's right, the leading revenue driver is not organic search, display, email, or social media!) It's a core channel for digital marketers, yet too many companies fail to capitalize on the opportunity. The secret is that the channel is highly profitable if fully optimized, but a ticking time bomb if you make key errors. World-renowned paid search speakers and authors Andrew Goodman and Mona Elesseily lead this detailed, practical day of nitty-gritty, fundamental paid search training. |
| Description (cont'd): | Why attend the session? To quote Sean Neville, CEO, Simply Audiobooks, in his dust jacket comments on Andrew's Winning Results With Google AdWords (2nd ed.): "When we started our business five years ago, this book was critical to our success. It continues that focus of distilling the marketplace and offering strategies to make your Internet marketing spending work. Why learn from mistakes, when you have this book?" The same goes for this training session. Don't learn from costly mistakes - get the straight goods, ignore the noise, and take your paid search campaigns to the next level. |
| Topics: |
Training will draw from methodologies built over eight years (since the launch of Google AdWords). The course will provide insight from numerous case studies and draw from live online examples. The training program will teach participants how to effectively build, test, analyze, and refine paid search campaigns. Specific topics covered are:
Each student receives a FREE copy of Winning Results with Google AdWords (2nd ed.) and a login to a tailored resource area on the Page Zero website. |
| About the Instructors: |
Goodman is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, BLR, and a host of others. He is also co-founder of Traffick.com, an award-winning industry commentary site; author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008); and frequently quoted in the business press. In recent years he has acted as program chair for the SES Toronto conference and all told, has spoken or moderated at countless SES events since 2002. His spare time eccentricities include rollerblading without kneepads and naming his Japanese maples. Also in his spare time, he co-founded HomeStars, a consumer review site with aspirations to become "the TripAdvisor for home improvement." He lives in Toronto with his wife Carolyn. At Page Zero Media, Mona focuses on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for large brands such as Capital One, CareerBuilder.com, and Cathay Pacific, as well as medium to large retailers and high-tech B2B enterprise niches. Mona is considered by many the authority on the Yahoo Search Marketing platform. She completed the world's only guide to Yahoo Search Marketing (a.k.a. Overture) called "Mastering Panama: A special report on Yahoo's new search marketing platform" (August 2007). Mona is a regular speaker at marketing conferences. She's a columnist at SearchEngineLand.com and contributes to a variety of other publications on marketing-related issues. Her industry knowledge is regularly sought after by the business community, including Wall Street analysts, and she is frequently quoted in marketing industry publications. Mona earned a B.A. from Simon Fraser University. She's based in Vancouver, British Columbia, and enjoys West Coast activities such as yoga and hiking. |
Andrew Goodman
Mona Elesseily
Every year our clients, agency partners and our team look forward to SES Toronto. It's a unique opportunity to learn from the top search marketers from the US, Canada and abroad and to see what best practices are having an impact. It certainly stands alone as the gold standard for search marketing events in the Canadian marketplace.
—Jeff Lancaster, Outrider
As a first time attendee, the knowledge I gained at SES Toronto was invaluable. I was really pleased with the variety of topics that were covered and the great mix of people that attended, and plan to be back again next year.
—Veronica Montero, Eighty8 Online
Every other event I've been to this year has had lower attendance than last year. If this was the case for SES New York 2009, it certainly wasn't evident to me. The halls were filled with people, the exhibit hall was filled with people, and the sessions were jam-packed with folks asking great questions. It feels like, if folks are indeed having to narrow the events they go to this year, they are concentrating on SES as a 'must-do' not a 'might-do'.
—Bill Leake, CEO of Apogee Search
