Sponsors & Exhibitors
9th sphere
Brafton CustomNews
CX Interactive
Marin Software
Outrider Canada
Search Engine People Inc.
Society of Internet Professionals (SIP)
Visibility Magazine

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

Speaker Profiles

John Alexander John Alexander
Director of Training and Education
Search Engine Workshops

John Alexander is Director of Training and Education for SearchEngineWorkshops.com and is also Director of the Search Engine Academy. John together with his partner Robin Nobles has created a network of Search Engine Academy Associates to deliver live hands-on SEO Mastery Workshops which are located in local communities in Canada, across the United States, Singapore, Hong Kong, Malaysia, Indonesia, the Philippines and in Australia. Each participant gets personalized, hands-on instruction in the scope of search engine marketing skills. Students completing the live Workshop certification exam also receive a free 6 month mentoring program after their workshop. John's expertise is primarily in keyword forensics and behaviorally related keyword research, SEO skills and lateral thinking strategies. John has taught hundreds of groups of students and business owners from over 80 different countries worldwide since Jan. 2002.

Marios Alexandrou Marios Alexandrou
East Coast Director of SEO

Marios Alexandrou, Rosetta's East Coast Director of SEO, has a background in web development and project management. His SEO experience includes work with both in-house and agency teams ranging from one-man shows to 20+ dedicated SEO strategists. He has worked with organizations of all sizes and across multiple industries including hospitality, financial services, publishing, and healthcare. He particularly likes to use his combination of skills to identify ways to scale SEO activities through process standardization and automation.

In addition to writing regularly for ClickZ, he occasionally shares his thoughts on his All Things SEM, But Mostly SEO Blog.

Jonathan Allen Jonathan Allen

Jonathan came on board as Director of Search Engine Watch with Incisive Media in December 2009. This newly created role will see him bring the spirit of collaboration back to Search Engine Watch and transform the site into a vibrant community of search and tech marketing professionals.

Before joining Search Engine Watch, Jonathan worked as Search Marketing Specialist for Incisive Media on leading B2B print/online publications and job boards in the legal, tech and finance sectors (websites such as Legal Week, TheInquirer.net, V3.co.uk, Accountancy Age Jobs & Computing Careers)

Before Incisive Media, Jonathan worked as a SEO consultant and also co-founded Moblog:tech, an award winning mobile social networking software provider and owner of the mobile social network, Moblog. In 2008 Moblog:tech's build of Channel 4's The Big Art Mob won the community engagement award at MediaGuardian Awards for Innovation (MEGAS), The Royal Television Society's "On The Move" award, and received 3 BAFTA nominations.

In 2009, Moblog won the Experimental & Innovation Webby award for a collaborative mapping project with Shozu.

Convergence of the search and social signals, location based gaming and the transformation of the online video industry is on Jonathan's radar in 2011.

Matthew Bailey Matthew Bailey
SES Advisory Board & President
Site Logic Marketing

Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He is in demand worldwide as a speaker for the Search Engine Strategies conferences, the Direct Marketing Association (DMA), and the American Advertising Federation. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about Matt's conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even "non-techies" understand.

Matt is the primary trainer and developer for the DMA's search engine optimization certification program, and the trainer for its two-day website marketing seminar. This year, Matt was selected as the DMA's emissary to France because of his expertise in search marketing.

Kerstin Baker-Ash Kerstin Baker-Ash
Performics Canada

Kerstin Baker-Ash has been working in search for 8 years in both Europe and North America. Working with large clients on multi market campaigns has honed her expertise in creating holistic search engine marketing strategies that connect the dots between all media - traditional and new. Currently the head of Performics Canada (a division of ZenithOptimedia), she's been fortunate to work with some outstanding global clients on exciting projects, slowly chipping away at the deeply ingrained mindset that search is an ancillary product in a client's overall advertising strategy.

Kerstin studied International Relations at Mount Allison University, speaks six languages including Pig Latin and is a die-hard Boston Celtics fan. She's been a member of SEMPO, the IAB in the UK and Canada, holds advanced exams in AdWords (Search Advertising, Display and Analytics) and regularly speaks at industry conferences in North America and Europe. Kerstin blogs intermittently at kerstinbakerash.com.

Chris Boggs Chris Boggs
Director, SEO

Chris Boggs of Rosetta is a specialist in search engine optimization and paid search advertising. He joined Brulant from Avenue A | Razorfish in 2007 as manager of the SEO team, and Rosetta acquired Brulant in 2008.

Chris has worked in search engine marketing since 2000, starting in-house and moving into a consulting role in 2002. He's worked with organizations ranging from small businesses to Fortune 100, within all major industries, including health care, financial services, and consumer products, and retail. He is experienced in performing and directing hands-on SEO, from keyword research to content and link development, as well as guiding technical implementations with e-commerce platforms.

Chris is actively involved in the SEM community. He is as a regular speaker at major search marketing conferences, a moderator and expert columnist for SearchEngineWatch.com, an associate editor for the Search Engine Roundtable blog, and a member of the board for SEMPO since 2006. Chris lives in Twinsburg, Ohio, with his wife, son, and daughter, and enjoys golfing, soccer, and fantasy sports.

Guillaume Bouchard Guillaume Bouchard
Co-founder and CEO

Guillaume Bouchard is co-founder and president of NVI, a Montreal-based company specializing in interactive strategies. Founded in 2004, NVI has become the largest web agency specializing in SEO and social media in Canada, with more than 50 employees. NVI's mission is to build viable revenue models on the Internet for its customers by developing and marketing web platforms.

A graduate from HEC Montreal, Guillaume forged his entrepreneurial character with nine years of experience as a consultant, blogger, and public speaker at major international events. He is recognized by his peers as a leader in the industry and is a highly sought-after conference speaker across North American events, inluding SES Toronto, PubCon, and Infopresse.

Guillaume develops long-term partnerships with his customers, offering them a clear perspective of the web in terms of return on investment. He knows how to surprise the market, maximizing websites that don't usually get the attention they deserve.

Patrick Bultema Patrick Bultema

Patrick is recognized as an industry and company maker. He has served as an executive, investor, board member, and advisor to tens of venture-financed startups. He was most recently a Venture Partner with vSpring Capital. He was previously CEO of XAware and of FrontRange Solutions, a global CRM software company. He was founder and Executive Chairman of Knowlix, as well as Chairman/General Manager of the Help Desk Institute, then a Ziff-Davis company.

Lisa Buyer Lisa Buyer
President & CEO
The Buyer Group

When it comes to relationships, Lisa Buyer @lisabuyer believes the connection between social media, search and public relations is exponential. As the founder of three media companies and CEO of The Buyer Group, Lisa is ambitious about the influence of public relations on social media, SEO and SEM, and she continues to share her innovative approach with clients, peers and associates. The Buyer Group is an interactive PR, social media and branding agency in South Florida that also consults agencies transitioning from traditional media to today's best digital strategies. Clients include public and private companies in the technology, real estate and health/beauty industries.

Lisa is the editor of several blogs and teaches online courses on applying social media to business networks. She is a regular speaker and moderator on topics of online PR, social media and search at national conferences, including Search Engine Strategies and PubCon. Lisa is a certified Google AdWords professional and is a SEMPO and SFIMA member. She served on the executive board of the American Lung Association of Florida and is past-president of International Association of Business Communications South Florida chapter.

Laura Callow Laura Callow
Senior Search Marketing Manager
Intuit Canada, Global Business Division

Laura has been involved in web marketing since 1998 and has extensive in-house and agency experience with SEO and PPC. She is currently the senior search marketing manager for Intuit's global small business division. Having worked in the U.K., South Africa, and Canada, Laura's previous clients through various agencies include Microsoft Partners, Rolex, Mercedes Benz, Hyatt hotels, Moen, Pampers, and Dell and other large and small companies across the globe. In her current role, she oversees all global small business SEO and PPC initiatives from planning through implementation, coordinates cross-discipline production, facilitates communication and achievement of organic and paid search-related KPIs, and handles vendor selection and management.

Bruce Clay Bruce Clay
Bruce Clay, Inc.

Bruce Clay has been a recognized leader in the search marketing arena since 1996, when he launched one of the first consulting firms devoted to search engine optimization (SEO). His pioneering efforts continue to lead the search industry by providing award-winning SEO training and certification courses, the SEO Code of Ethics and the full-featured SEOToolSet®. Bruce hosts SEM Synergy (www.semsynergy.com), a weekly half-hour show on WebmasterRadio.fm covering all aspects of Internet marketing. He is the co-author of Search Engine Optimization All-in-One For Dummies, a comprehensive desk reference, and is a principal editor and speaker for SEMJ.org, a scholarly research journal for search engine marketing. Widely recognized as a search marketing expert, he has been quoted in such publications as The Wall Street Journal, USA Today, PC Week, Wired Magazine and Smart Money, and is a frequent speaker at national industry conferences.

Thom Craver Thom Craver
Web and Database Specialist
Saunders College (RIT)

Thom Craver is a Web and Database specialist for the Saunders College of Business at Rochester Institute of Technology where he runs all Web and social presences. He has been coding HTML since 1993 and has been involved in search marketing since 1999.

Thom is a serial entrepreneur who piloted one of Rochester's first Web marketing firms for eight years until successfully merging with an interactive agency. He consults to businesses on search marketing, carrying lessons learned into his guest lectures at RIT. Thom is a regular contributor to Search Engine Watch, writes a monthly column for ComputerLink Magazine and has authored training manuals published by SVI Training Products and Technical Learning Resources.

Dave Davies Dave Davies
Beanstalk SEO

Dave Davies is the CEO of Beanstalk SEO Services, an organic SEO firm out of Victoria, BC, Canada. He is an industry writer, reporter and speaker who wrote the second edition of SitePoint's SEM Kit, hosts a weekly radio show on Webmaster Radio and has spoken at a number of Search Engine Strategies conferences on topics ranging from ranking on all three major engines to Google patents and Net Neutrality.

Dave got his start in Internet Marketing in 1999 working for a Canadian web hosting company. Like many industry professionals - it didn't take long to connect the dots and figure out that it's easier to convert a client who comes to you via SEO than to find them yourself. Dave went from optimizing a single site to working as an affiliate marketer. From there it didn't take long for him to launch Beanstalk with his wife Mary.

Michael DeHaven Michael DeHaven
Sr Product Manager, SEO

Michael DeHaven serves as the SEO Product Manager at Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales.

With over 14 years of experience in the online marketing industry, Michael has developed and implemented holistic SEO strategies for leading websites such as CareerBuilder.com, Travelocity.com and Hotels.com. His expertise lies in the developing synergies between SEO and the various other components of solid strategic online marketing plans.

A search engine optimization specialist for over 14 years, Ross @rossdunn and the StepForth Web Marketing team have provided SEO consultation, competitor analysis and web marketing campaigns for companies from all parts of the world with a focus on the USA and Canada; from their home town's (Victoria, BC) own Prince of Whales Whale Watching to Time Inc. Interactive in New York City. Ross is a long-time contributing writer for several industry-leading blogs and the Search Marketing Standard print magazine. He also teaches SEO and competitor analysis at Camosun College, is an annual presenter at University of Victoria's Faculty of Business program and he hosts the popular "SEO 101" radio show which airs weekly on WebmasterRadio.FM.

A veteran web marketer, Ross is a passionate speaker and website marketing consultant who loves to guide businesses to greater visibility and success online.

Bryan Eisenberg Bryan Eisenberg
SES Advisory Board and NYTimes Bestselling Author

Bryan Eisenberg is the co-author of the Wall Street Journal, Amazon and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing". Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway, and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies.

Bryan Eisenberg is the recognized authority and pioneer in improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus.

Noran El-Shinnawy Noran El-Shinnawy
Director of Marketing

Noran is the Director of Marketing at BoostCTR and an Associate Instructor of the Master Certification Conversion Optimization course at MarketMotive. She specializes in analyzing the PPC customer Journey, creating buyer momentum and optimizing their experience from click to conversion. Her passion for understanding today's customer is a key driver to her analysis of industry trends and keeping up with the latest in PPC, voice of customer, analytics and conversion optimization.

Noran writes for publications such as Visibilty Magazine, SES Magazine and ClickZ. She is also a frequent speaker at the Search Engine Strategies conferences, the Internet Marketing Conference and the Online Marketing Summit.

When Noran is not online, she is either traveling, or diving with sharks in the Red Sea. You can follow her on Twitter @noranshinnawy.

Diana Eng Diana Eng
Display Advertising Specialist

Andrew Goodman Andrew Goodman
SES Advisory Board & President
Page Zero Media

Goodman is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, BLR, and a host of others. He is also co-founder of Traffick.com, an award-winning industry commentary site; author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008); and frequently quoted in the business press. In recent years he has acted as program chair for the SES Toronto conference and all told, has spoken or moderated at countless SES events since 2002. His spare time eccentricities include rollerblading without kneepads and naming his Japanese maples. Also in his spare time, he co-founded HomeStars, a consumer review site with aspirations to become "the TripAdvisor for home improvement." He lives in Toronto with his wife Carolyn.

Mike Grehan Mike Grehan
Chair SES Advisory Board, Global VP Content
SES/Search Engine Watch/ClickZ

Mike Grehan is VP, Global Content Director with Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board. In March 2010, he was elected to SEMPO's board of directors.

Deborah Hall Deborah Hall
Managing Director
web2mobile, a TorStar Digital Company

Deborah Hall is a mobile industry expert leveraging digital technologies to optimize content for mobile devices. As Founder & Managing Director at WEB2MOBILE a Torstar Digital Company, Deborah is responsible for helping clients create both mobile marketing strategies and new revenue models for the mobile space. Deborah has worked for over 8 years in the mobile space and over 13 years in the digital space to develop and maximize returns on new digital/mobile opportunities.

Mobile Marketer named Deborah one of the "Women to Watch" internationally in the mobile space for 2010.

For the past 3 years she has chaired the CMA mobile marketing conference and sits on the advisory board for CMA's mobile council for Canada. In 2009 and 2010 Deborah was the co-chair of the Canadian Digital Day conference and chairperson of 2010 Digital Marketing Awards. She has written for numerous publications on the subject of mobile marketing like the Toronto Star, National Post and USA publications such as the Mobile Marketer & the Luxury Daily.

Jim Hedger Jim Hedger
Writer & Broadcaster
Digital Always Media

Jim Hedger is a writer and broadcaster specializing in organic SEO and search marketing. Jim works with partner Alan K'necht as a content-focused SEO and search marketing consultant. He is also a writer, WebmasterRadio.FM show host and interviewer.

Jim has been involved in the SEO field since the days of the dinosaurs. He felt like he lost a personal friend the day Disney went "ol' Yeller" on Infoseek. Over the course of his career, Jim has shared drinks with Jeeves the Butler, tossed sticks to that sock-puppet dog from Pets.com and walked away from a staring contest with Googlebot confidently declaring a tie. When not traveling between conferences, Jim lives with a perpetually annoyed cat named Hypertext and can often be seen riding around Toronto, Victoria or Seattle on a very fast red bike.

Bill Hunt Bill Hunt
SES Advisory Board & President
Back Azimuth Consulting

Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating various digital signals into actionable insights and messages.

Bill is considered the top thought leader on Global Search Engine Marketing and Social Media and is an internationally recognized Search Marketing speaker at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.

Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP.

Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in it's 2nd Edition. Bill is on the SES Advisory Board and also writes a popular blog on search and social media marketing at http://www.whunt.com as well as a column for Search Engine Watch on International Search Marketing

Kerri Jankelow Kerri Jankelow
Sitecore Canada

Kerri Jankelow is the Director of Sitecore Canada, a Global leader in Web Content Management Software. Based in Toronto, Kerri travels across Canada helping enterprises define their Web Content Management strategies and developing long-term partnerships. Whether demonstrating successful site experiences or how web analytics can drive strategic objectives, Kerri is passionate about taking customers' online presence to a new level. As a leading internet authoritarian on web engagement management, Kerri consults with organizations on how to deliver personalized web experiences that result in an increase in ROI. With her work at Sitecore Canada, Kerri regularly presents to Canada's leading enterprises on the core concepts of web content management and the fundamentals of website personalization.

Greg Jarboe Greg Jarboe
President & Co-founder

Greg Jarboe is president and co-founder of SEO-PR, which provides search engine optimization, online public relations, online video marketing, and social media marketing services. Jarboe is author of YouTube and Video Marketing: An Hour a Day, a contributor to Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds, and Actions, and is profiled in Michael Miller's Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus. Jarboe is on the faculty of the Rutgers Center of Management Development and Market Motive. He is a correspondent for Search Engine Watch as well as SESConferenceExpo's and SearchEngineWatch's channels on YouTube. He is a frequent speaker at the SES Conference & Expo event series. In addition, he has been interviewed on a variety of search and social marketing topics by Bruce Clay Blog, Online Marketing Blog, ReelSEO, State of Search, WebmasterRadio.fm, and WebProNews.

Dr. Horst Joepen Dr. Horst Joepen

Horst Joepen brings extensive experience in software and enterprise IT to the Searchmetrics executive team. As CEO he is responsible for strategy, finance, and worldwide sales and marketing. Before joining Searchmetics, Dr. Joepen founded Webwasher AG, which he built into a global IT security business. In 2007, he transformed the German company Xtramind into a major CRM software company, and successfully sold it to Living-e AG. Prior to this, Dr. Joepen served in various IT management positions at Siemens. He began his career in technology at Nixdorf Computer. Dr. Joepen also serves on the board of Swiss based E2E Ltd., a provider of a highly innovative SOA/ERP product.

DJ Kennedy DJ Kennedy

DJ Kennedy is the founder and CEO of TechWyse Internet Marketing. Since 2001, DJ has been an advocate of building better internet marketing campaigns using a complete results driven approach. With a team of more than 80 people, TechWyse is recognized as a leading provider of internet marketing services in North America.

With an honours graduate degree in Communications from York University and a post graduate in Information Technologies, DJ has been a regular contributor to the TechWyse 'Rise To the Top' blog and an active business leader in Toronto, Canada. DJ also is a regular speaker at internet marketing seminars across North America.

The impact that DJ has made can most clearly be seen in the results driven approach and industry leading staff that work with him at TechWyse. More than anything he understands the impact of new media and the positive impacts that conversion, traffic and measurability can have on business. Learn all about this approach by following @techwyse.

Melinda Krueger Melinda Krueger
Senior Marketing Consultant

MelindaKrueger is a senior marketing consultant with ExactTarget and a digitalmarketing veteran – starting with direct, moving to interactive, specializingin e-mail, and now charting a course for mobile marketing. Working with thebest agencies in the business, she has helped Harley-Davidson, Miller Brewing,Sears/Kmart, CDW, and many others build their interactive marketing programs.As the Email Diva, she answered questions on all aspects of the practice andnow writes a monthly column on mobile marketing for ClickZ. Melinda holds an MBA from MarquetteUniversity and is a highly-rated speaker for professional organizations andbusiness schools.

Jeremy Lamothe Jeremy Lamothe
Product Consultant
Marin Software

Jeremy Lamothe is a Product Consultant with Marin Software, a leading online advertising management platform. Previously, he worked as Sr. Campaign & Analytics Manager, with Fusion92 and as a Search Account Manager, with Microsoft.

Jeremy has worked in online marketing since 2005, including SEO, paid search, social media and email marketing. He’s worked with organizations ranging from small business to Fortune 500 across a variety of verticals, including automotive, retail, education, entertainment and consumer packaged goods. Jeremy is actively involved in Chicago area online marketing events and enjoys biking, swimming and watching sports.

Jeff Lancaster Jeff Lancaster
Managing Director

Jeff Lancaster is the Managing Director of Canada’s largest search engine marketing agency – Outrider Canada. Outrider is a WPP group company and the designated search marketing agency of GroupM, WPP's media buying and planning arm.

He leads a team of seasoned search marketing professionals that provide best-of-breed paid search, organic search (SEO) and social media solutions to a roster of top clients including TD Canada Trust, Dell, Microsoft, Proctor & Gamble, Wal-Mart, Ontario Tourism and Ford of Canada. Jeff’s involvement in the Canadian digital marketing community is extensive and he currently sits on the IAB Canada’s Board of Directors and is also the chair of the IAB Canada Search Marketing committee. Jeff also sits on Google’s North American SEM agency advisory council. Prior to joining Outrider in 2008, Jeff was most recently the VP Sales and Business Development for 24/7 Real Media. In this role he managed the Canadian operations of 24/7 and its’ display media sales, email, technology and search marketing divisions.

He holds a Bachelor of Commerce degree in Marketing from the University of Guelph and regularly speaks about digital marketing at events including Search Engine Strategies, SMX Toronto, IAB Canada MIXX and Ad-Tech.

Kevin Lee Kevin Lee
Co-Founder & Executive Chairman

Kevin Lee has been an acknowledged search engine marketing expert since 1995. Kevin translates his years of SEM expertise into Didit's proprietary Maestro search campaign technology. Didit's unparalleled results, custom strategies, and client growth have earned Didit recognition in the 2007 Inc. 500 (No. 137), as well as a No. 3 position on Deloitte's "Fast 50" (NY region). Kevin's column for ClickZ, "Paid Search Strategies," is read by thousands. Industry leadership includes being a founding board member of SEMPO and its first elected chairman, membership on the DMA search engine marketing council, and the IAB search committee. The Wall Street Journal, Business Week, The New York Times, CNET, USA Today, San Jose Mercury News, and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus NYU, Columbia, Fordham, and Pace universities. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan.

June Li June Li
Founder & Managing Director

June Li is managing director of ClickInsight, which helps maximize the success of online initiatives by helping customers define website goals and measure key metrics. June has more than 20 years of e-business, marketing, manufacturing, logistics, and sales experience, and specializes in developing continuous improvement strategies that realize measurable results. She has spoken repeatedly at SES and Emetrics Marketing Optimization Summit. A member of the Web Analytics Association and Certified Web Analyst, June currently teaches two web analytics courses at the University of Toronto, and is on the Canadian Marketing Association's Customer Insights and Analytics Council.

Amber Mac Amber Mac
Consultant, TV Host, Author and Journalist

Amber Mac is a consultant, TV host, author and journalist who has championed, chronicled and even helped to enable the gargantuan growth of social media as a force for improving business and community. Enthusiastic and deeply authoritative, she is a leading voice of the Web generation. "With few equals," writes YouTube cofounder Steve Chen, "Amber continues to demonstrate a keen insight towards the continually evolving fabric of the social web." As a writer, Amber pens a regular column for both Yahoo! and The Globe and Mail. She is also the author of Power Friending, an accessible and comprehensive guide for utilizing social media to spark business growth. On TV, she co-hosted and produced, with tech guru Leo Laporte, more than 500 episodes of a popular G4TechTV call in show. She now hosts Webnation, a live show on Toronto's number one news station.

A pioneer in the online space, she has spearheaded two wildly successful podcasts: net@night on the TWiT.tv network and commandN.tv. Both shows have been featured in Wired and have won numerous awards; still in production, they reach approximately 100,000 viewers and listeners a week. Currently, Amber Mac is the co-founder of MGI Media, whose clients include Tony Robbins, Rogers, Discovery Channel, Microsoft, and Canada Goose, among others. Previously, she was a key strategist for the world-famous Razorfish, in San Francisco, and has worked on projects for HP, Adobe, and Bell. In 2010, Canadian Business called her, "Canada's top social-media expert on how to build a brand."

Matt McGowan Matt McGowan
Managing Director, Americas
Incisive Media

Matt McGowan joined Incisive Media in 2006 and is responsible for the North American business in addition to overseeing all marketing, sales, editorial and operations for ClickZ.com, ClickZ.asia, SearchEngineWatch.com, and the multinational SES Conference and Exposition series.

Prior to joining Incisive, Matt was VP at PropertyRoom.com, where he oversaw all sales, marketing, and operations for the U.S.-based auction services company. Earlier in his career in San Francisco, Matt developed a go to market online strategy for the multinational publishing house, Pearson Plc and before that, he worked on the institutional desk for Schwab Capital Markets and Trading, a division of Charles Schwab Inc, in New York and San Francisco.

Matt has a bachelor's from Lafayette College in Easton, Penn., and a master's from the University of Oxford in the U.K.

Michael Mire Michael Mire

Michael is a serial entrepreneur, Local SEO and SEM specialist with nearly 10 years of experience of successful online ventures under his belt. Michael has worn many different hats as; consultant, marketer, business owner, entrepreneur and agency co-founder. Michael earned his 'SEO' stripes working in the trenches of Google Places and local SEO. Currently, Michael is hard at work building Get Me Listed, a local marketing and analytics platform for agencies, SEOs and businesses. Get Me Listed is an enterprise-grade, local SEO solution that enables SEOs to centrally optimize, and manage large volumes of online local SEO campaigns on Google places, Yahoo! Local, and Bing local, in real-time.

Xavier Mougeot Xavier Mougeot
Ecommerce Sales Manager
Rogers Communication

Xavier Mougeot is the Ecommerce Sales Manager for Rogers Communications Inc. in Toronto where is he responsible for the alignment of all online channels for lead generation and sales. He has over twelve years of experience in the Digital Marketing space from: SEM/SEO, Ecommerce strategy, Web analytics, Business Intelligence, Usability, User experience and information architecture. Most recently he came from one of the Largest DRTV companies operating worldwide where he was the Senior Ecommerce Manager responsible for 14 websites (localized) across North, Central and South America, Europe, and Australia (generating Multi Million dollars in revenue). Xavier has also worked in various environments and industries from client side to agency and consulting.

Clients list includes: Disney, Royal Bank, TD Bank, Aviva, Manulife, Rogers, AT&T;, Mazda Canada, BMW Canada, Lexus, Toyota, Sick Kids Foundation, Canadian Tire, Abbott Canada, Colliers International, Direct Energy, Hydro One, University Health Network, and Fairmont Hotels, City of Sudbury and Victoria Order of Nurses.

Krista Neher is the CEO of Marketess, a marketing consultancy that emphasizes the creative use of technology and social media to grow brands online. Marketess has provided marketing solutions for Fortune 500 companies as well as startups and small businesses. Marketess brings a unique combination of traditional marketing skills and experience, technical knowledge, and creative new marketing approaches with an emphasis on online and social media marketing. Krista worked at Procter and Gamble for five-plus years in sales, finance, and marketing. While there, she worked on some of the biggest brands and on some of the largest and most successful product launches. Prior to Marketess, Krista was the VP of marketing for Photrade.com, a technology startup where she used branding, strategic marketing, technology, and social media to grow the business. Krista is an active blogger and social media enthusiast.

Lee Odden Lee Odden
SES Advisory Board & CEO
TopRank Online Marketing

Lee Odden (@leeodden) is the CEO of TopRank Online Marketing, a digital marketing and public relations firm specializing in strategic Internet marketing consulting, training, and implementation services, including online PR, SEM, and social media marketing. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Northwest Airlines, PRWeb, and the national PRSA.

Odden is one of 25 online marketing experts featured in "Online Marketing Heroes" published by Wiley, and has been cited for his search and social media marketing expertise by The Economist, U.S. News, and Fortune Magazine. As an active thought leader in the search marketing industry, he contributes to top industry publications such as Mashable, iMedia Connection, and MediaPost. A sought-after marketing and PR industry speaker, Odden conducts seminars for companies and regularly presents at Search Engine Strategies, WebmasterWorld Pubcon, OMMA, and the Media Relations Summit. He is active in the industry as the chair of the DMA social media advisory council, board member on the DMA search engine marketing council, and board advisor for Search Engine Strategies.

Michael J. O'Farrell Michael J. O'Farrell
The Mobile Institute

As a global subject matter expert on mobile industry initiatives, Michael has been a featured speaker, published author and considered a leading mobile industry futurist. In addition to shaping the early marketing practices of the Open Mobile Alliance, he was a co-founder of the dotMobi Advisory Group & Policy Advisory Board, the initiative for Open Authentication (OATH), the Wireless Advertising Industry Association (now the Mobile Marketing Association) and the WAP Forum's Developers Expert Group (now the Open Mobile Alliance).

Over the last 15 years, Michael has played a key strategic role in the launch of innovative new products and services globally with: Nokia, Motorola, Ericsson, TD Waterhouse, National Bank of Canada, RBC Financial, Carlson Marketing, Whirlpool, Ford, VeriSign, RSA Security, Yellow Pages Group, the dotMobi company (dotMobi was founded by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefónica Móviles, Telecom Italia Mobile and many more.

Nick Pavlidis Nick Pavlidis
Arent Fox LLP

Nick Pavlidis is an attorney in Arent Fox LLP's complex commercial litigation group, concentrating on corporate and intellectual property litigation. He also regularly represents clients in connection with bankruptcy and financial restructuring matters. In addition to that work, Nick advises corporations and individuals in a variety of matters including internet law and social media, constitutional law, labor and employment law, commercial bribery and the Foreign Corrupt Practices act, and general corporate transactional matters such as corporate formation and planning. He is a graduate of Northeastern University, summa cum laude, and Boston College Law School.

Garry Przyklenk Garry Przyklenk
Eclipseo Online Marketing

Garry is an expert in lead generation, search engine marketing, web analytics, and social media marketing. He has successfully championed creative marketing campaigns and executed on actionable insights in several vertical markets including media, insurance, technology, and telecommunications. As Senior Web Analyst at TD Bank Financial Group, Garry is responsible for implementing online measurement solutions that yield actionable insights for key business stakeholders.

Garry also runs a successful online marketing blog, a web analytics blog, and is active on Twitter.

Jeff Quipp Jeff Quipp
Founder and CEO
Search Engine People Inc

Jeff Quipp is founder and CEO of Search Engine People Inc. Jeff has been engaged in the search industry for more than a decade, and was one of the first people in Canada to recognize the Internet as an emerging marketing channel.

Before launching Search Engine People, Jeff spent time within the Bell group of companies managing and launching North America's first speech recognition enabled portal. Jeff has also earned undergraduate degrees in Psychology and Economics, and an MBA from Wilfrid Laurier University.

A speaker at numerous search marketing and social media conferences, his passion lies in understanding the impact of various types of content on social media, SEO, and visitor behavior.

Very active in most social media circles, Jeff blogs frequently at SearchEnginePeople.com/blog, writes for Search Engine Watch and the Search Marketing Standard, is a moderator for the search industry's social media site Sphinn.com, and sits on the Search Committee of the IAB Canada. Follow Jeff on Twitter at .

Robert Rock Robert Rock
Account Manager
Search Engine People

Robert Rock has been a presenter and public speaker for more than two decades. With a back ground in business development, relationship management, and marketing, he has been focused on speaking with small to midsized businesses over the last year on how they can use various social media tools as part of their overall marketing.

He is a regular contributor to Rogers TV Daytime show for Durham and has covered many topics. Other speaking engagements have included presentations to various Boards of Trade and Chambers of Commerce, for the City of Ajax, and to small business networking groups. He has also written blogs, contributed to podcasts, and even helped senior citizens get on Facebook. He has a passion for all things social and for public speaking.

Amjad Shehade Amjad Shehade
Strategic Account Executive
Marin Software

Amjad Shehade is a digital sales and marketing professional with over 15 years of experience. He is currently an Account Executive with Marin Software and his background includes stints with Yahoo!, Razorfish, and Acxiom Digital. His expertise lies in digital marketing including paid search, display, and social media. Amjad has worked directly with many Fortune 500 brands including Scottrade, Capital One, Intel, Citi, Target, Comcast, E*Trade, Grainger, and AT&T; and innovative brands such as Threadless and Coach. He resides in New York City and is a native of Chicago having graduated with a Bachelor of Science in Marketing from DePaul University.

Crispin Sheridan Crispin Sheridan
SES Advisory Board & Sr Director of Search Marketing Strategy

Crispin Sheridan is the Senior Director of Search Marketing at SAP in New York. As part of the Global Demand Generation team, he established and runs the Search practice at SAP for the shared goals of awareness, lead generation and sales. He is responsible for Paid and Organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. Crispin manages the centralized and globally funded Search practice at SAP with both in-house and agency support.

Crispin has proven that key-word driven social media marketing can effectively augment Search to drive B2B lead generation. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally

A frequent guest speaker at Search Engine Strategies conferences, including New York, San Jose, Chicago and London, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.

Ezra Silverton Ezra Silverton
President & Founder
9th sphere

Ezra Silverton became involved with the World Wide Web in the early 1990's. He obtained his diploma in Marketing and eBusiness and a degree in Business Commerce, with a major in Marketing and a minor in Law from Ryerson University. Ezra later founded 9th sphere, a web design and SEO company in Toronto, Canada, that's dedicated to building websites using crucial marketing tactics. Ezra has been featured on Toronto's AM 640 Radio. He frequently contributes to publications such as The Mark, Visibility Magazine, SES Magazine and Evan Carmichael. He answers questions related to the web on AllExperts and has been interviewed by CTV, itWorld Canada, Backbone Magazine, ITBusiness and Web Host Industry Review about website best practices. Ezra also writes related website and internet marketing best practices regularly.

Tracy Smith Tracy Smith
Vice-President, Performance Marketing & Go-To-Market
Yellow Pages Group

Tracy Smith was appointed Vice-President, Performance Marketing at Yellow Pages Group in May 2010.

In this role, Mr. Smith has built an in-house performance marketing team and led the strategic development and launch of a performance-based solutions line, including services such as Search Engine Marketing (SEM) and Search Engine Optimization (SEO). He also implemented enhanced customer reporting and introduced a new web analytics solution. In addition, Tracy Smith leads the ongoing development of new performance-based service solutions including Website Solutions for SME's.

Prior to joining Yellow Pages Group, Mr. Smith was co-founder of IDEO Consulting, a firm specializing in the telecommunications and media sectors. Mr. Smith also served as Senior Manager, Strategy with Deloitte Consulting (Braxton) in France and has expertise in the fields of business strategy, new product and technology implementation and Web strategy development. In these roles, he worked with some of the largest companies in Canada and Western Europe, including Orange, France Telecom, Telenor, Bell Canada and Rogers. Mr. Smith currently serves on Acquisio's Board of Directors.

Tracy Smith holds an International MBA from the University of Ottawa and a Bachelor's degree with a major in finance from Université du Québec à Montréal.

Chris Sukornyk Chris Sukornyk
Chango, Inc.

Chris Sukornyk is the founder and CEO of Chango, a company that is bringing the power of search engine marketing to the world of display advertising. Chango's Search Retargeting technology targets display ads to users based on the exact keywords they've recently searched with on Google, Yahoo! or Bing.

Prior to founding Chango, Chris founded or co-founded multiple tech startups in the digital media and online publishing industries. In 1998 Chris founded The X-Stream Network which quickly became Europe's fastest growing ISP. X-Stream was sold in March 2000 to LibertySurf for US $75 Million. Chris is based in Toronto and is a speaker at SES, SMX, CIX, Mesh and other technology conferences.

Dan Taylor Dan Taylor
Director, Google Display Network
Google Inc.

Dan Taylor leads Google's efforts driving product innovation and thought leadership for large advertiser adoption of the Google Display Network in North America. Prior to his current role, Dan led Google's AdWords business advising media companies on how to utilize Google products & services to market to consumers. Dan joined Google in 2006 after 15 years in broadcast media sales and management including posts at Viacom and Clear Channel.

Shari Thurow Shari Thurow
Founder & SEO Director
Omni Marketing Interactive

Shari Thurow is the founder and search engine optimization (SEO) director at Omni Marketing Interactive, a full-service SEO, Web site usability, information architecture (IA), and Web design firm.

Shari has designed and promoted Web sites since 1995, and is outsourced to many firms worldwide. Clients include Yahoo, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD.

As a pioneer in the area of search engine-friendly website design, she has a 100 percent success rate for getting client sites ranked at the top of search engines. She is the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Russian, and Polish. Her new book, When Search Meets Web Usability was released in 2009.

Omni Marketing Interactive has been featured in many publications, including The New York Times, USA Today, Fortune, Internet Retailer, and Crain's Chicago Business.

Terry Van Horne has been developing and marketing websites since the early 90's in various marketing and development positions including working as internet marketing manager for one of Canada's largest real estate developers; SEO for an award winning real estate search engine and marketing manager for ecommerce stores in the apparel and musical instruments. In 2007 he developed a YouTube Marketing Strategy and to date those 300+ videos have received over I8,000,000+ downloads . He is currently a partner with David Harry in Reliable SEO, a Search and Social Media Marketing Agency, and the award winning SEO Training Dojo, a learning community as well as three other marketing and industry news sites. Terry is Director Of SEO Dojo Radio and co-hosts 2 hour long podcasts "Search Geeks Speak," an hour with luminaries and up and comers in Search Engine Marketing as well as "The Regulators," an hour of Industry News. Terry founded SeoPros.org, the first consumer advocacy organization for purchasers of search engine optimization and is currently a Director of the NFP organization OSEOP that grew out of it.

Matt Van Wagner Matt Van Wagner
Find Me Faster

An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt is the president and founder of Find Me Faster, a paid search engine marketing agency in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), SEMPO, the Search Engine Marketing Professionals Organization and contributing courseware developer for the SEMPO Institute. Matt has served as technical editor/advisor for three leading books on paid search, including Andrew Goodman's "Winning Results with Google AdWords," Mona Elesseily's "Yahoo! Search Marketing Handbook" and most recently, "Pay-Per-Click Search Engine Marketing: An Hour a Day" by David Szetela and Joe Kerschbaum. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Marty Weintraub Marty Weintraub

Marty is author of "Killer Facebook Ads" (Wiley/Sybex 2011) and CEO of aimClear®, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally. Client credits include MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands.

He’s written extensively for respected Internet marketing trade publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable, and been quoted in many others. aimClear Blog has been cited as among the Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs, PRWeb's 25 Essential Public Relations Blogs You Should Be Reading, and listed in the AdAge Power150.

A fixture on the international conference circuit, Marty speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, Universities, and others. Marty founded and produces the aimClear® Full Day Facebook Marketing Intensive Workshop.

He has been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." aimClear has become internationally recognized for its work in demographic research, especially as pertains to search, Facebook, and LInkedIn.

Marty and his aimClear team specialize in paid and organic search and social online marketing. aimClear's services include blended search and social demographic research; search engine optimization (SEO) technical and semantic audits, analytics monitoring, and consulting; pay-per-click (PPC) audits, setup, testing, and ongoing management; online reputation management (ORM) dashboard configuration and ongoing monitoring; social media marketing consulting and data-driven community management; public relations; and copywriting.

Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, and fine wine.

Jason Yormark Jason Yormark
VP of Marketing and Social Media
Strategies 360

Jason is VP of Marketing and Social Media at Strategies 360. He leverages his extensive community building, digital marketing, and social media experience to create and drive the execution of compelling social media initiatives for S360 clients.

Prior to S360, Jason spent 5 years at Microsoft, building marketing and social media programs for Microsoft Advertising, Mac Office, and Microsoft Office products. Prior to that, Jason directed a full-service firm providing Web design, marketing, and PR solutions.

At Strategies 360, Jason works closely with the communications team to build strategies for clients that incorporate cutting-edge social media strategies and online marketing tactics.

In his free time, Jason plays baseball for the Puget Sound Islanders, coaches girls' club volleyball and loves all things Mac. He earned his Bachelor of Science in Communications with a Minor in English at Illinois State University. He completed his Masters in Education from the University of Phoenix.

Barb Young Barb Young

Barb Young is the founder of ppc-Strategies, a paid search consulting firm in Nashua, NH. With over 20 years of sales and marketing experience, Barb provides strategic, ROI-driven PPC management and on-site training for ecommerce and service industry clients. She is a Google AdWords Certified Partner and is Google Analytics Qualified. She is a member of SEMNE (Search Engine Marketing New England), SEMPO, andWomenCentric.net (a global directory of women experts).

Barb has spoken on the topic of Paid Search Fundamentals at SES-NY and advanced Google Innovations at SEMNE. She is currently writing an e-Book entitled "Google AdWords Tips and Traps - A Guide for PPC Beginners". She formerly rode the dot-com wave in affiliate marketing from 1999-2002, was an early PPC warrior, and honed her skills with Matt Van Wagner at Find Me Faster from 2005-2007. She founded ppc-Strategies in 2008 and currently manages over $1MM in paid search advertising.

Richard Zwicky Richard Zwicky
Independent Consultant

Richard has been involved in online marketing since the late 1990s. The author of multiple patents, he has expertise across most areas of online marketing. Having started in the industry by managing the online campaigns for his own successful e-tail operation, this quickly led to developing Metamend, a leading search engine marketing firm that he co-founded in 2000. At Metamend, he managed and led the optimization campaigns for web properties ranging from SMEs to Fortune 100 sites. In 2006, he developed the Enquisite technology and in 2007 founded it as a separate company from Metamend, allowing both companies to flourish independently by providing online marketing services to companies globally. Today, Richard is a Director and Advisor to multiple companies spanning the fields of software, marketing, technology, and media. He also provides assistance to firms with patent and IP reviews, and of course, digital strategy.

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