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 October 23-24, 2006 • The Wilshire Grand Hotel • Los Angeles, CA


Your Host—Danny Sullivan

Your Host Danny Sullivan


Who should attend?
  • Online marketers

  • SEM professionals

  • Media planners and buyers

  • Webmasters

  • Direct marketers

  • Interactive agency professionals

  • E-commerce managers

  • Web business owners

  • 			

    Hosted By:
    Search Engine Watch
    ClickZ
    Association Sponsors :
    email experience company logo

    Some of the organizations that have sent delegates to previous SES events:

    Bose Corporation
    Edmunds.com, Inc
    Experian
    Hallmark Flowers
    Hewlett-Packard
    Intel Corporation
    Macy's
    Plantronics
    Amazon.com
    American Heart Association, Ntl Ctr
    drugstore.com
    eLUXURY
    Hewlett-Packard
    The Coca-Cola Company
    Travelocity.com
    Zappos.com
    Ebay
    Goldman Sachs
    Office Depot
    Overstock.com
    Walmart.com
    1800flowers.com
    HarperCollins Publishers
    LowerMyBills.com
    NewCars.com
    Nielsen Technical Services
    Simon Pearce Glass
    Social Law Library
    Super Warehouse
    The Children's Place
    The Vermont Country Store
    Timberland


    Agenda* - Monday, October 23, 2006


    9:00am – 10:30am

    Video Search Optimization
    Producing video content? There are video search engines that specialize in gathering up your video and making it available to searchers seeking such content. This session looks at how to make your video more visible in these specialized services.
    Speakers:
    Jon Leicht, Web Marketing Manager, Intuit
    Eric Papczun, Director of Natural Search, Performics
    Gregory Markel, Founder/President, Infuse Creative, LLC

    10:30am – 11:00am Morning Break

    11:00am – 12:30pm

    Meet The Video Search Engines
    Learn more about video search, how it operates and where it may be going during this panel of representatives from video search engines.
    Speakers:
    Tim Tuttle, Vice President, AOL Video
    David Clarke, VP for Business Development, SearchForVideo
    Suranga Chandratillake, Co-Founder & CTO, blinkx
    TBA Yahoo

    12:30pm – 1:45pm

    Networking Lunch

    1:45pm – 3:15pm

    Podcast & Audio Search Optimization
    More and more people are "podcasting," on-demand radio-like shows people can listen to on MP3 players or their computers. This session looks at various search engines specifically for podcasts and how to best get your audio content found through them.
    Speakers:
    Amanda Watlington, Ph.D., APR, Searching for Profit
    Rick Klau, FeedBurner
    Daron Babin, Webmaster Radio
    3:15pm – 4:00pm Afternoon Break

    4:00pm – 5:30pm

    Meet The Podcast & Audio Search Engines
    Learn more about podcast and audio search and pose questions to this panel of representatives from podcast and audio search engines
    Speakers:
    Alex Laats, Chairman & CEO, PodZinger
    David J. Ives, Founder, President and Chief Executive Officer, TVEyes
    TBA, Yahoo!

    5:30 – 6:30pm Networking Cocktail Reception


    Agenda* - Tuesday, October 24, 2006


    9:00am – 10:30am

    Flash & Search Engines
    Crawler-based search engines are primarily designed to index HTML text. Because of this, content built with Macromedia Flash can make life difficult for those wishing to be found in search engines. Discover workarounds to give your Flash sites a fighting chance!
    Speakers:
    Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
    Gregory Markel, Founder/President, Infuse Creative, LLC
    Jonathan Hochman, Founder/President, JE Hochman & Associates LLC
    Massimo Burgio, Co-Chair, Global Committee, SEMPO

    Vanessa Fox, Product Manager, Google, Inc.

    10:30am – 11:00am Morning Break

    11:00am – 12:30pm

    Images & Search Engines
    Regular search engines can't understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.
    Speakers:
    Liana Evans, Search Marketing Manager, Commerce360
    Vanessa Fox, Product Manager, Google, Inc.
    Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

    12:30pm – 1:45pm

    Networking Lunch

    1:45pm – 3:15pm

    Meet The Mobile Search Engines
    Learn more about mobile search, how it operates and where it may be going during this panel of representatives from video search engines.
    Speakers:
    Michael Bayle, Director of Business Development, Yahoo!
    Mikio Matsuo, Product Manager, Nokia 

    Sumit Agarwal,Google
    Adam Soroca, JumpTag

    3:15pm – 4:00pm Afternoon Break

    4:00pm – 5:30pm

    Mobile Search Optimization
    New search products for our cell phones and PDA are coming out and existing ones maturing. This session looks at how to ensure your content is optimized for these mobile search tools
    Speakers:

    Paul J. Bruemmer, Director of Search Marketing, Red Door Interactive
    Gregory Markel, Founder/President, Infuse Creative, LLC
    Paul Smith, Pulse Media
    Cindy Krum, Blue Moon Works



    For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

    For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.



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