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Registration Hours
February 27: 5pm - 7pm (CONFERENCE & BOOTH PERSONNEL BADGE PICK-UP ONLY)
February 28: 7:30am - 5pm
March 1: 8am - 6:30pm
March 2: 8am - 5:30pm
March 3: 8am - 2pm
Conference Hours
February 28: 9am - 5:15pm
March 1: 9am - 5:30pm
March 2: 9am - 6:30pm
March 3: 9am - 2pm
Expo Hall Hours
March 1: 10am - 6:30pm (reception 5:30-6:30)
March 2: 10am - 4pm
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Session Planner
There's a lot going on at Search Engine Strategies. To help you make the best use of your time, here are some suggested itineraries, depending on your skills or interest. However, you don't have to follow our exact routes, as your personal interests may vary.
BASIC - ADVANCED - ORGANIC LISTINGS - AD LISTINGS (AD/MARKETING INTEREST) - BEEN BEFORE
Basic Itinerary For Beginners
Brand new to search engine marketing? Follow the recommended sessions below, and you'll be on your way to success with search engines! NOTE: If you are coming for only one day, it is highly recommended that you make this Day 1. If for only two days, then make those Day 1 and Day 2. Only coming for three days? Then attend Days 1-3.
Day 1:
Attend all sessions in the Fundamentals Track
Day 2:
9:00am-9:30am - Keynote
9:45am-11:00am - Dynamic Web Sites, Perfecting Paid Listings or What Is Spam
11:30am-12:45pm - Writing For Search Engines
2:00pm-3:30pm - Successful Site Architecture or Creating Compelling Ads & Landing Pages
4:00pm-5:30pm - Link Building Basics
Day 3:
9:00am-10:30am - Converting Visitors Into Buyers
11:00am-12:30pm - Measuring Success Overview
1:45pm-3:15pm - Any session of interest
3:45pm-5:15pm - Any session of interest, though Measuring Offline Sales & Conversion and Site Clinic are most suited for beginners
5:30pm-6:30pm - Evening Forum, optionally, if you'd like to hear some industry discussion
Day 4:
9:00am-10:15am - Any session of interest, though What Is Content and Site Clinic are most suitable for beginners.
10:45am-12:00pm - Any session of interest. Link Building Clinic highly recommended
12:45pm-2:00pm - Any session of interest, though Budget & Overlooked Tactics and Site Clinic are most suited for beginners.
Advanced Itinerary
Experienced with search engine marketing? Here are sessions with advanced components.
Day 1 & 2:
Any sessions of interest OTHER THAN those in the Fundamentals Track
Day 3:
Any sessions of interest OTHER THAN those in the Measuring & Converting Track or Clinics Track (though some of those may also be of interest)
Day 4:
Any sessions of interest OTHER THAN those in the Clinics Track.
Organic Listings Itinerary
Are you an advanced person who is interested in sessions that deal with "organic listings," where you might be listed for free? Then try these:
Day 1:
See if sessions in the Advanced Issues, Special Topics or JupiterResearch Track seem of interest. If not, skip this day.
Day 2:
9:00am-9:30am - Opening Keynote
9:45am-11:00am - What Is Spam, Public Relations Via Search Engines or Dynamic Web Sites
11:30am-12:45pm - Indexing Summit or Webfeeds, Blogs & Search
2:00pm-3:30pm - Any session of interest other than in Advertising Track
4:00pm-5:30pm - Any session of interest other than in Advertising Track
Day 3:
9:00am-10:30am - Search Convergence
11:00am-12:30pm - Organic Listings Forum especially recommended. Otherwise, Measuring Success Overview or Local Search Marketing Tactics.
1:45pm-3:15pm - CSS Myths, Mistakes & Reality especially recommended. Otherwise, Measuring Success Tactics or Meet The Local Search Engines
3:45pm-5:15pm - Redirects & Rewriting especially recommended. Otherwise, Measuring Offline Sales & Conversion or Reaching Out To Europe
5:30pm-6:30pm - Evening Forum, optionally, if you'd like to hear some industry discussion
Day 4:
9:00am-10:15am - Advanced Link Building Forum or What Is Content?
10:45am-12:00pm - Meet The Crawlers especially recommended. Otherwise, Business To Business Tactics Or Integrating Search Into Other Marketing
12:45pm-2:00pm - Advanced Search Term Research Tools especially recommended. Otherwise, Big Site/Big Company SEM or Budget & Overlooked Tactics
Ad Listings/Advertising & Marketing Interest Itinerary
Is your background in advertising or marketing? Do you have a budget and are used to purchasing ads? Then these sessions that cover paid listings and related issues may fit well with your job and interests:
Day 1:
Basic people should attend all sessions in Fundamentals Track
Advanced people should consider sessions in the other tracks
Day 2:
9:00am-9:30am - Keynote
9:45am-11:00am - Perfecting Paid Listings for basic or advanced people. Public Relations Via Search Engines for advanced people
11:30am-12:45pm - Writing For Search Engines for basic people. Per Per Call for advanced people
2:00pm-3:30pm - Creating Compelling Ads & Landing Pages for basic or advanced people. Shopping Search Tactics or News & Webfeed Search for advanced people
4:00pm-5:30pm - Broad Matching & Other Ad Targeting Options or Branding Tactics For Search especially recommended.
Day 3:
9:00am-10:30am - Converting Visitors for basic people. Search Convergence for advanced people
11:00am-12:30pm - Measuring Success Overview for basic people. Click Fraud: A Legal Look or Local Search Marketing Tactics for advanced people
1:45pm-3:15pm - Any session of interest other than CSS Myths, Mistakes & Reality
3:45pm-5:15pm - Any session of interest other than Redirects & Rewriting
5:30pm-6:30pm - Evening Forum, optionally, if you'd like to hear some industry discussion
Day 4:
9:00am-10:15am - Ad Management Tactics and Ad Agencies & SEM especially recommended.
10:45am-12:00pm - Any session of interest other than Meet The Crawlers or Link Building Clinic
12:45pm-2:00pm - Any session of interest other than Advanced Search Term Research Tools or Site Clinic
Been Before Itinerary
Search Engine Strategies runs three times per year in the US so that it's easy for people in various locations to attend once per year. Nevertheless, some people attend more often than this. If you're someone who's already been to a show recently, here's a guide to sessions that are either completely new, returning after a year's absence or which feature content that's constantly changing.
Day 1:
Most sessions other than those in the Fundamentals Track are new. See the Conference At A Glance guide for NEW! notations for specific guidance
Day 2:
9:00am-9:30am - Keynote
9:45am-11:00am - Perfecting Paid Listings
11:30am-12:45pm - Pay Per Call or Indexing Summit
2:00pm-3:30pm - News & Webfeed Search
4:00pm-5:30pm - Branding Tactics For Search
Day 3:
9:00am-10:30am - Search Convergence
11:00am-12:30pm - Click Fraud: A Legal Look
1:45pm-3:15pm - Local Search Marketing Tactics (first time for for NY)
3:45pm-5:15pm - Measuring Success Tactics (first time for NY); Brand Summit: Life After Google-Geico; CSS Myths, Mistakes & Reality
5:30pm-6:30pm - Evening Forum, optionally, if you'd like to hear some industry discussion
Day 4:
9:00am-10:15am - Ad Management Tactics (first time for for NY); Ad Agencies & SEM; What Is Content
10:45am-12:00pm - Integrating Search Into Other Marketing (first time for NY); Meet The Crawlers
12:45pm-2:00pm - Big Site/Big Company SEM; Budget & Overlooked Tactics
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
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