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Efficient Frontier applies portfolio trading applications from Wall Street to the optimization of paid search campaigns on Google, Overture and Findwhat. With over $100 million in annual PPC spend under management, over 5 million keywords and 40 of the top 400 search advertisers, Efficient Frontier is the world's largest, most advanced keyword management firm. Unlike rules-based solutions available today, Efficient Frontier applies modern portfolio theory to optimize both ROI and volume, typically delivering 20-50% better results than other solutions. Come by booth 2223 and learn how the largest marketers in the world use Efficient Frontier's service to break through volume and margin barriers in paid search.
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