Clicklab is a #1 web analytics service with click fraud detection, custom Key Performance Indicators (KPIs) and usability testing tools - everything you need to improve online marketing ROI and conversion rates.
Clicklab isolates fraudulent clicks with an advanced score-based click fraud detection system. The system applies a series of statistical tests to each visitor session and assigns a penalty score to each failed test. If the cumulative score exceeds the threshold, the user session is flagged as fraudulent. Click Inflation Index is then calculated as the bad/good session ratio, giving you an indication of the quality of traffic from each pay-per-click (PPC) search engine, down to the individual keyword.
Request your free copy of Clicklab White Paper "How to Defend Your Website Against Click Fraud" at the booth or online at www.clicklab.com/ses, or call
our 24x7 toll-free number: 888-841-3342 ext. 230.
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