Jared Blank
Senior Director of E-commerce Marketing
Tommy Hilfiger
Jared Blank joined Tommy Hilfiger in January 2004 as a senior director of e-commerce marketing. In this role, he is responsible for the online marketing efforts for Tommy Hilfiger's e-commerce activities, including affiliate, e-mail marketing, analytics and search. Jared is part of a team leading the creation of Tommy Hilfiger's first e-commerce site.
Prior to joining Tommy Hilfiger, Jared was a senior analyst with Jupiter Research where he covered online travel as well as e-mail marketing. He has studied how travel consumers purchase leisure and business travel online and how travel suppliers can use the Internet as part of a successful marketing strategy. In addition, he has written extensively about best practices in e-mail marketing for companies in multiple industries. Jared joined Jupiter Research in 2000.
He has been quoted widely in the business and popular press, including the Wall Street Journal, New York Times, CNBC and NPR.
Prior to Jupiter Research, Jared came from Deloitte Consulting in Cleveland where he was a senior consultant. In this role, he provided management consulting services to manufacturing and retail firms, focusing on supply chain management and strategic marketing. Previously, he worked for the University of Michigan as an associate editor in the public affairs office, writing speeches and articles for University publications.
Jared earned his M.B.A. in Marketing from Case Western Reserve University in Cleveland, Ohio, and his B.A. in English from the University of Michigan.
