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Registration Hours
May 4: 7:30am - 7pm
May 5: 8am - 4:30pm
Conference Hours
May 4: 9am - 5:45pm
May 5: 9am - 5:45pm
Exhibit Hall Hours
May 4: 10am - 7pm
May 5: 10am - 3pm
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Agenda* - Wednesday, May 4, 2005
Day 1 - Conference & Exhibit Hall
Exhibit Hall Hours: 10:00am - 7:00pm
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| 8:00am - 9:00am |
Registration and Continental Breakfast
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| 9:00am - 10:30am |
Attendees may choose to attend one of the three sessions offered during this time.
Fundamentals Track
Introduction To Search Engine Marketing
Who are the major search engines? How can their editorial listings send you "natural" or "organic" traffic for free through search engine public relations or search engine optimization efforts? How can you purchase top rankings or placement through search engine advertising opportunities? This must-attend session for beginners provides an overview of key concepts.
Speaker:
Danny Sullivan, Editor, SearchEngineWatch.com
Tactics Track
Cleaning Up Spam & Other Messes
You've just inherited the job of marketing an existing web site on search engines. Got your cleaning supplies handy? You might discover work by others has gotten the site banned on some search engines. More likely, you may be involved with a site that's just been naturally unfriendly to search engines. This session examines issues and offers advice on dealing with problems.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com
Speakers:
Anne Kennedy, Managing Partner, Beyond Ink
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
Matthew Bailey, Web Marketing Director, The Karcher Group
Issues & Clinics Track
Search Advertising Clinic
This clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve clickthrough and conversion.
Moderator:
Andrew Goodman, Principal, Page Zero Media Inc.
Speakers:
Jessie Stricchiola, Founder, Alchemist Media Inc.
Matt Van Wagner, President, Find Me Faster
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| 10:30am - 11:00am |
Morning Coffee Break
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| 11:00am - 12:00pm |
Attendees may choose to attend one of the three sessions offered during this time.
Fundamentals Track
Search Engine Friendly Design
How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for beginners who need an overview of important design issues to keep in mind.
Speaker:
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
Tactics Track
Understanding & Influencing Searcher Behavior
How do searchers interact with search engines? What parts of the search results page do they see as most relevant? What draws clicks? New research provides answer to these and other questions, for both searchers in general and Canadian searchers in particular -- along with tips and tactics for search marketers to consider.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com
Speakers:
Gord Hotchkiss, President and CEO, Enquiro
Bonny Brown, Director of Research, Keynote
Debbie Jaffe, Product Marketing Manager, Google
Issues & Clinics Track
Organic Listings Forum
This moderator-led session allows the audience to share tips, tools, techniques and raise questions relating to free "organic" listings in search engines and hear advice from other attendees. As there's no set agenda, this is an ideal session to discuss any major, recent changes with organic listings.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
S. R. Fishkin, CEO, SEOmoz.org
Mike Grehan, CEO, Smart Interactive
Greg Jarboe, President and Co-Founder, SEO-PR
Alan K'necht, President, K'nechtology Inc.
Mikkel deMib Svendsen, CTO, RedZoneGlobal
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| 12:00pm - 1:15pm |
Networking Lunch
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| 1:15pm - 2:30pm |
Attendees may choose to attend one of the three sessions offered during this time.
Fundamentals Track
Buying Search Engine Advertising
Paid placement is a form of search engine advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details on programs from major providers and advice from advertisers.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Kevin Lee, Executive Chairman and Co-Founder, Did-it.com
Eric Morris, Account Executive, Google
Dana Todd, Founding Partner, SiteLab International, Inc.
Erick Vadeboncoeur, President & GM, Networldmedia
Tactics Track
Search Term Research & Targeting
The bedrock to success with search engines is understanding which search terms to target. Fail in that and your audience may never find you. This session covers ways to undertake search term research that is crucial to succeeding with your search engine marketing efforts, whether that be via free or paid listings. Toward the end of the session, volunteers from the audience will have their sites reviewed for search term research issues, if time allows.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com
Speakers:
Cam Balzer, Director of Search Strategy, Performics, Inc.
Christine Churchill, President, KeyRelevance
Bill Tancer, Vice President of Research, Hitwise
Issues & Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at different times during the show. Attend whatever session is most convenient!
Moderator:
Elisabeth Osmeloski, SEM Consultant
Panelists:
Cliff Ritter, Senior Search Engine Marketing Specialist, Logical Sense
Detlev Johnson, VP, Director of Consulting, Position Technologies
Ken Jurina, President and CEO, Epiar Inc.
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| 2:30pm - 3:00pm |
Afternoon Refreshment Break
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| 3:00pm - 4:15pm |
Attendees may choose to attend one of the three sessions offered during this time.
Fundamentals Track
Meet The Crawlers
Representatives from major crawler-based search engines discuss their services and take questions from attendees.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com
Speakers:
Stephen Evans, Manager Information Services and Merchant Platform, MSN Canada
Debbie Jaffe, Product Marketing Manager, Google
Francisco Matias Cuenca-Acuna, Research Engineer, Ask Jeeves
Tomi Poutanen, International Search Operations Director, Yahoo!
Tactics Track
Balancing Paid & Organic Listings
If you get plenty of "free" listings, there's no need to go the paid route, right? Wrong -- what happens if a change in how search engines rank pages leaves you out of the top results? Well, if you buy your way in, there's no need to worry about the free results. Wrong again. Why not gain free traffic if you're relevant? This session explores issues like these and how to get the balance right between free and paid campaigns.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Jim Hedger, News Editor, Stepforth Inc.
Greg Jarboe, President and Co-Founder, SEO-PR
Mitch Joel, Co-Owner, Twist Image
Joe Laratro, Chief Technology Officer, MoreVisibility
Issues & Clinics Track
Search Advertising Clinic
This clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve clickthrough and conversion.
Moderator:
Dana Todd, Founding Partner, SiteLab International, Inc.
Speakers:
Eric Morris, Account Executive, Google
Mike Sack, SVP and Chief Product Officer, Inceptor Inc.
Adam Jewell, Director of Search Engine & Affiliate Marketing, NetPlus Marketing Inc.
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| 4:15pm - 4:30pm |
Session Interval
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| 4:30pm - 5:45pm |
Attendees may choose to attend one of the three sessions offered during this time.
Fundamentals Track
Writing For Search Engines
To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers. Toward the end of the session, volunteers from the audience will have their sites reviewed to see how copy could be better crafted to please search engine ranking algorithms as well as human visitors, as time allows.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Jill Whalen, Owner, HighRankings.com
Heather Lloyd Martin, Director of Search Strategies, Websourced
Tactics Track
Measuring Search Marketing Success
How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores ways to measure success and what statistics you should really care about. Last part of session offers Q&A; with measuring tool vendors.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com
Speakers:
Laura Thieme, President and Founder, Bizresearch
Jeffrey Eisenberg, Co-Founder and CEO, Future Now, Inc.
Q&A; Speakers:
John Marshall, CEO, ClickTracks.com
Brett Crosby, VP Marketing, Urchin Software Corporation
Jay McCarthy, Vice President of Business Development, WebSideStory
Tore Steen, VP, Business Development, WebTrends
Issues & Clinics Track
Link Strategies 2005
Effective linking is crucial, but linking strategies that once worked may not be the way to go in 2005. This session will explore issues such as whether you should buy or sell links, how far is too far in optimizing your internal link structure, and if you operate a network of sites, can natural interlinking be perceived as link spam.
Moderator:
Mike Grehan, CEO, Smart Interactive
Speakers:
Keith Hogan, Director of Program Management, Search Technology, Ask Jeeves
Debra Mastaler, Owner, Alliance-Link.com
Eric Ward, CEO, EricWard.com
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| 5:45pm - 7:00pm |
Networking Cocktail Reception
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Click to view Day 2 Agenda
*This agenda subject to change
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at (203) 662-2976.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203-662-2857.
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