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Conference Hours:
March 26: 8am - 5:30pm
March 27: 8am - 5:30pm
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| CONFERENCE AT A GLANCE |
| Wednesday, March 26, 2003 |
| 8:00am |
Registration Opens |
| 8:30am–8:45am |
Opening Remarks
Peter Reid, Managing Director, Jupitermedia Australia |
| 8:45am–9:45am |
Keynote:
Global Trends in Search Marketing |
| 9:45am–10:30am |
Meet the Search Engines |
| 10:30am–11:15am |
Correlating Online Behaviour to Search Engine Marketing |
| 11:15am–11:30am |
Morning Tea |
| 11:30am–12:15pm |
Buying Search Engine Marketing Media |
| 12:15pam–1:00pm |
Keyword Selection and Management |
| 1:00pm–2:15pm |
Lunch |
| 2:15pm–3:00pm |
Client Case Study: Flight Centre |
| 3:00pm–3:45pm |
Campaign Analysis and Value Metrics |
| 3:00pm–4:45pm |
Looksmart Media Strategy Workshop |
| 3:45pm–4:00pm |
Afternoon Tea |
| 4:00pm–4:45pm |
Client Case Study: Wizard Mortgage Corporation |
| Thursday, March 27, 2003 |
| 8:00am |
Registration Opens |
| 8:30am–8:45am |
Opening Remarks
Michael Walsh, Jupiter Research |
| 8:45am–9:45am |
Keynote:
Search Engine Marketing: Targeted and Relevant Advertising |
| 9:45am–10:30am |
The Power of Relevance |
| 10:30am–11:15am |
Directional Marketing: Reaching and Influencing 'Live' Buyers |
| 11:15am–11:30am |
Morning Tea |
| 11:30am–12:15pm |
Understanding Online Consumer Behaviour |
| 12:15pam–1:00pm |
Client Case Study: HotelClub.net |
| 1:00pm–2:15pm |
Lunch |
| 2:15pm–3:00pm |
The Importance of Great Copywriting |
| 3:00pm–3:45pm |
The Role of SEOs and Web Developers in Search Engine Marketing |
| 3:45pm–4:00pm |
Afternoon Tea |
| 4:00pm–4:45pm |
Client Case Study: Site Centric Search |
| 4:45pm–5:30pm |
Content Structuring and Site Design |
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
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