Before setting up Searching for Profit, Amanda was director of research for a major search engine optimization firm. She brings to clients over twenty years of experience as a communications, sales and business strategy consultant, and ten years as a Web marketer. Amanda has developed for clients award-winning print, web, training and presentation media. A renowned expert in the search industry, she has developed patent-pending tools and methodologies for search marketing and is an authority on query behavior, query construction and "the psychology of search".

Amanda is an experienced marketing strategist and has extensive experience in publishing. She is the author of two books and has written feature articles for over thirty magazines and journals. She is currently working on a new book on search's role in the marketing paradigm.

Her education includes a Bachelors Degree in Classical Civilization from Douglass College in New Jersey, a Ph.D. in Classics from the University of North Carolina at Chapel Hill, and an M.B.A. in Marketing from Eastern Michigan University. She is a member of the Public Relations Society of America and has an APR accreditation.

Amanda is a sought-after presenter and a recognized industry thought leader. She has appeared regularly as a speaker at Internet.com's Search Engine Strategies and DMA/AIM's Net.Marketing conferences and has served on AIM/DMA's Search Engine Marketing Council, as the co-chair. She has also served on IAB's Search and Research Councils. In 2003 she developed and presented a course on search engine marketing for DMA/AIM.