Snap.com rethinks search for today's users and capitalizes on the broadband capabilities available to most searchers by delivering a rich user experience. That experience surpasses the traditional search results display format by adding web page previews corresponding with the text results for each query. Through this change in the search result display paradigm, Snap.com puts an end to the trial and error nature of clicking through search results to see which one actually links to the site or information the user is seeking. Snap.com also benefits advertisers with a cost-per-action (CPA) business model that ensures that they only pay for customers who complete a transaction, not just hop in and out of advertisers' web sites. The result for both frequent searchers and advertisers is a dramatically improved search experience.