Jeffrey K. Rohrs serves a President of Optiem, LLC, a full-service, Internet marketing agency whose clients include Sherwin–Williams, Insurance.com, and Calphalon. A "recovering attorney," Mr. Rohrs is well–versed in marketing law, and he is a featured speaker on legal and emerging issues at Incisive Media´s Search Engine Strategies Conferences held in San Jose, New York City, and Chicago. He was also a featured speaker at Marketing Sherpa´s inaugural Email Marketing Summit. Mr. Rohrs has been quoted on variety of interactive marketing topics in publications including Advertising Age, Wired.com, Marketing Sherpa, Target Marketing, ClickZ, Inside Business, and The Plain Dealer.

Mr. Rohrs received his J.D. and Masters in Mass Communication from Boston University. He received his undergraduate degree from Miami University where he currently serves on the Advisory Board for the school´s Interactive Media Studies Program.