Tanya Rietze joined Hewlett-Packard (HP) in 2000 and is currently the Search Engine Optimization Program Manager for HP worldwide. She is charged with educating and building SEO best practices into the workflow of the various business groups across HP worldwide as well as top–level (strategic) site optimization, site audits, web development standards for SEO and consultation with individual teams.

Before launch of the SEO Program Manager role, Rietze managed development of commercial printing and imaging web content and search engine marketing for the North America region of HP. Prior to that, Rietze held various other roles at HP including management of a channel loyalty program and customer pricing and evaluation programs for large enterprise customers.

Rietze holds a Bachelor´s Degree in Finance and a Master´s in Business Administration from Boise State University in Boise, Idaho.