Since 1999, Brian Mark has been in charge of the development and optimization of the ToolBarn.com website. Starting out as a one-man offshoot of an established brick and mortar, he has been instrumental in establishing the ToolBarn.com name as one of the industry leaders in power tool sales online. During this time, he also started ToolPartsDirect.com as a niche marketing opportunity within the power tool industry.

With prior jobs like SCO Unix system administration and graphic arts, Brian has transitioned from a programmer to a search marketer while at ToolBarn.com with a heavy emphasis on analytics and profitable advertising. By leveraging the flexibility of his custom developed e-commerce platform to integrate tracking of marketing efforts through the entire sales process, he has been able to track ROI down to microscopic levels.