Rob is CEO of Converseon, a leading digital communications agency designed to provide innovative communications solutions that leverage the online environment. Converseon utilizes a range of cutting edge services - including brand monitoring, search and word of mouth marketing, digital PR, Search Engine Reputation Management (SERMA^TM), affiliate marketing, Blog/RSS strategies and more - to help companies manage and protect their brand, build buzz, drive sales and more effectively engage target audiences in the digital environment.

Founded in 2001, today Converseon provides innovative digital communications solutions to a variety of leading brands including Hilton Hotels, Paypal, Dow Chemical, Coldwell Banker, among others.

Rob's twenty years of marketing experience spans public relations, reputation management, search marketing, affiliate marketing and online media/advertising, which has convinced him that markets clearly are "conversations" that require new ways of communicating. He has been involved in digital marketing since 1995.

Rob is a frequent speaker at a range of leading industry conferences, including Affiliate Summit, Ad:Tech, Igniting Buzz, Syndicate and the Search Engine Strategies Conferences (SES), to help evangelize his message of creative communications innovation. He can be reached at rkey@converseon.com.