Conference At A Glance Chart - Search Engine Strategies San Jose 2006

The Premier Event for Search Engine Marketing & Optimization

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August 7-10, 2006 • San Jose McEnery Convention Center • San Jose, CA


	Event Hours:

Registration Hours
Aug 7: 7:30am - 5:30pm
(Conf. Only)
Aug 8: 8:00am - 6:00pm
(Conf. & Expo)
Aug 9: 8:00am - 6:00pm
(Conf. & Expo)
Aug 10: 8:00am – 12:30pm
(Conf. & Expo)
Conference Hours
Aug 7: 9:00am - 5:30pm
Aug 8: 9:00am - 5:00pm
Aug 9: 10:00am - 6:00pm
Aug 10: 9:00am – 1:45pm
Exhibit Hall Hours:
Aug 8: 10:15am - 6:00pm
Aug 9: 9:00am - 3:15pm


	Premier Plus Sponsors:


	SES Car Sponsor:


	Premier Business Sponsor:


	Premier Sponsors:


	Wi-Fi Lounge Sponsor:


	Official News Distribution Service:


	The Official SES Internet Radio Station:


	Hosted By:

CONFERENCE AT A GLANCE See below for explanation of 4 STAR RATED!, NEW! & other notations
Monday, August 7, 2006
8:00am - 9:00am	Morning Coffee
Time	Fundamentals Track	Stats & Research Track	Social Search Track	Advanced Advertising Track	ClickZ Track
9:00am - 10:15am	Introduction To Search Engine Marketing 4 STAR RATED! FOCUS: Both SKILL: Basic	Searcher Behavior Research Update 4 STAR RATED! FRESH CONTENT! FOCUS: Both SKILL: Advanced	Social Search Overview NEW! FOCUS: Organic SKILL: Advanced	Compare & Contrast: Ad Program Strategies NEW! FOCUS: Ads SKILL: Advanced	Online Video Advertising
10:15am - 10:45am	Morning Break
10:45am - 12:00pm	Search Term Research & Targeting FOCUS: Both SKILL: Basic	The Search Landscape 4 STAR RATED! FRESH CONTENT! FOCUS: Both SKILL: Advanced	Social Search: Up Close With Yahoo NEW! FOCUS: Organic SKILL: Advanced	Does Demographic Targeting Matter? NEW! FOCUS: Ads SKILL: Advanced	Leveraging Social Media
12:00pm - 1:30pm	Networking Lunch in the Exhibit Hall \ Lunch With The Google Sitemaps Team
1:30pm - 3:00pm	Search Engine Friendly Design 4 STAR RATED! FOCUS: Organic SKILL: Basic	Searchonomics: Serious & Fun Stats 4 STAR RATED! NEW FOR SAN JOSE! FOCUS: Both SKILL: Any	Social Search: Up Close With Google NEW! FOCUS: Organic SKILL: Advanced	Branding & Search NEW FOR SAN JOSE! FOCUS: Ads SKILL: Advanced	Communicating With Customers
3:00pm - 3:30pm	Afternoon Break
3:30pm - 5:00pm	Search Advertising 101 4 STAR RATED! FOCUS: Ads SKILL: Basic	The Search Laboratories NEW! FOCUS: Both SKILL: Any	SEM Via Communities, Wikipedia & Tagging NEW FOR SAN JOSE! FOCUS: Organic SKILL: Any	Domaining & Address Bar-Driven Traffic NEW! FOCUS: Ads SKILL: Advanced	Multichannel Metrics

Tuesday, August 8, 2006
8:00am - 9:00am	Morning Coffee
Time	Fundamentals Track	Advertising Track	Issues Track	Public Relations Track	Advanced Organic Track
9:00am - 10:15am	Fun With Dynamic Web Sites 4 STAR RATED! FOCUS: Organic SKILL: Any	Creating Compelling Ads 4 STAR RATED! FOCUS: Ads SKILL: Any	Auditing Paid Listings & Click Fraud Issues FOCUS: Ads SKILL: Advanced	Reputation Monitoring & Management 4 STAR RATED! NEW FOR SAN JOSE! FOCUS: Both SKILL: Any	Can You Please Them All? NEW! FOCUS: Organic SKILL: Advanced
10:15am - 11:15am	Morning Break in the Exhibit Hall
11:15am - 12:30pm	Writing For Search Engines 4 STAR RATED! FOCUS: Organic SKILL: Basic	Landing Page Testing & Tuning 4 STAR RATED! FOCUS: Ads SKILL: Any	Search Arbitrage Issues NEW! FOCUS: Ads SKILL: Advanced	Blog & Feed Search SEO 4 STAR RATED! NEW FOR SAN JOSE! FOCUS: Organic SKILL: Any	Duplicate Content & Multiple Site Issue 4 STAR RATED! NEW FOR SAN JOSE! FOCUS: Organic SKILL: Advanced
11:45am - 1:15pm	Networking Lunch in the Exhibit Hall
12:00pm - 1:00pm	Lunchtime Discussion: Yahoo's New Ad Platform
1:15pm - 2:45pm	Link Building Basics 4 STAR RATED! FOCUS: Organic SKILL: Any	Search Ad Buyers Forum 4 STAR RATED! FRESH CONTENT! FOCUS: Ads SKILL: Advanced	Search & Regulated Industries NEW! FOCUS: Both SKILL: Advanced	News Search SEO 4 STAR RATED! NEW FOR SAN JOSE! FOCUS: Organic SKILL: Any	The Bot Obedience Course NEW! FOCUS: Organic SKILL: Advanced
2:45pm - 3:30pm	Afternoon Break in the Exhibit Hall
3:30pm - 5:00pm	Successful Site Architecture 4 STAR RATED! FOCUS: Organic SKILL: Any	Meet The Search Ad Networks FRESH CONTENT! FOCUS: Ads SKILL: Advanced	Search Engines: Friend Or Foe? NEW! FOCUS: Both SKILL: Any	Meet The Blog & Feed Search Engines FOCUS: Organic SKILL: Any	Search Algorithm Research FRESH CONTENT! FOCUS: Organic SKILL: Advanced
5:00pm - 6:00pm	Networking Reception in the Exhibit Hall

Wednesday, August 9, 2006
9:00am - 10:00am	Morning Coffee in the Exhibit Hall
10:00am - 10:45am	A Conversation With Google CEO Eric Schmidt
10:45am - 11:00am	Session Interval
Time	Linking Track	Retailer Track	Small Is Beautiful Track	In House Track	Variety Pack Track
11:00am - 12:15pm	Linking Strategies 4 STAR RATED! FOCUS: Organic SKILL: Advanced	Shopping Search Tactics FOCUS: Both SKILL: Any	Big Ideas For Small Sites & Small Budgets NEW! FOCUS: Both SKILL: Any	Big Site/ Big Brand SEM 4 STAR RATED! FOCUS: Both SKILL: Any	Speaking Unofficially: Search Engine Bloggers NEW! FOCUS: Both SKILL: Any
12:15pm - 1:30pm	Networking Lunch in the Exhibit Hall
1:30pm - 2:45pm	Buying & Selling Links 4 STAR RATED! FOCUS: Both SKILL: Advanced	Retailer SEM Tactics NEW FOR SAN JOSE! FOCUS: Both SKILL: Any	SEM For Non-Profits & Charities NEW! FOCUS: Both SKILL: Any	I'm My Worst Competition! NEW! FOCUS: Ads SKILL: Any	When Search Engines Do Search Marketing NEW! FOCUS: Both SKILL: Any
2:45pm - 3:15pm	Afternoon Break in the Exhibit Hall
3:15pm - 4:30pm	Link Baiting & Viral Search Success NEW! FOCUS: Organic SKILL: Advanced	Retailer Forum 4 STAR RATED! NEW FOR SAN JOSE! FOCUS: Both SKILL: Any	Pricing & Contracts For The Small SEM Shop NEW! FOCUS: Both SKILL: Any	In House Forum 4 STAR RATED! FRESH CONTENT! FOCUS: Both SKILL: Any	Usability & SEO: Two Wins For The Price Of One NEW! FOCUS: Organic SKILL: Any
4:30pm - 4:45pm	Session Interval
4:45pm - 6:00pm	NO SESSION	Converting Visitors Into Buyers 4 STAR RATED! FOCUS: Both SKILL: Any	NO SESSION	The Vice Presidents Of Search Marketing NEW! FOCUS: Both SKILL: Any	Pimp My Site! 4 STAR RATED! FRESH CONTENT! FOCUS: Organic SKILL: Any

Thursday, August 10, 2006
8:00am - 9:00am	Morning Coffee
Time	Organic Track	Measuring Track	Local & B2B Track	Variety Pack Track	Clinics Track
9:00am - 10:15am	Meet The Crawlers 4 STAR RATED! FRESH CONTENT! FOCUS: Organic SKILL: Any	Web Analytics & Measuring Success FRESH CONTENT! FOCUS: Both SKILL: Any	Local Search Marketing Tactics 4 STAR RATED! FOCUS: Both SKILL: Any	Search APIs NEW! FOCUS: Ads SKILL: Advanced	Site Clinic 4 STAR RATED! FRESH CONTENT! FOCUS: Organic SKILL: Any
10:15am - 10:45am	Morning Break
10:45am - 12:00pm	Search Engine Q&A; On Links 4 STAR RATED! FRESH CONTENT! FOCUS: Organic SKILL: Any	Vendor Chat On Measuring Success NEW! FOCUS: Both SKILL: Any	B2B Tactics FOCUS: Both SKILL: Any	Retaining Traffic After Moving Or Redesign NEW! FOCUS: Organic SKILL: Advanced	Ad Copy & Landing Page Clinic 4 STAR RATED! FRESH CONTENT! FOCUS: Ads SKILL: Any
12:00pm - 12:30pm	Snack Break
12:30pm - 1:45pm	Organic Listings Forum 4 STAR RATED! FRESH CONTENT! FOCUS: Organic SKILL: Advanced	Search & Phone Calls 4 STAR RATED! NEW FOR SAN JOSE! FOCUS: Both SKILL: Any	B2B Case Studies NEW! FOCUS: Both SKILL: Any	Balancing Organic & Paid Listings NEW! FOCUS: Both SKILL: Any	Site Clinic 4 STAR RATED! FRESH CONTENT! FOCUS: Organic SKILL: Any

NOTATIONS GUIDE
4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.
NEW! are sessions not previously held at Search Engine Strategies or ones featuring substantially new content or changes from previous shows.
FRESH CONTENT! are sessions held at previous SES events but ones where the content constantly changes, covering new and different aspects of the session topic. If you've been to one of these sessions before, a second time won't be the same thing!
FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.;

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at (203) 295-0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203-295-0049.