Jarvis Mak
Director, Data and MegaPanel Analytics
NetRatings, Inc.
Jarvis Mak is director of Data and MegaPanel Analytics for NetRatings, Inc. in Milpitas, CA. Mr. Mak spearheads the company's MegaPanel market research addressing next generation business issues for the online sector. The Nielsen//NetRatings MegaPanel product offerings begin with four key verticals - search, financial services, retail, and local market reporting. In addition, Mak manages a team of data analysts that generate custom reports for clients that mine the entire Nielsen//NetRatings portfolio of services including NetView, AdRelevance, and @Plan.
Mr. Mak also served as an Internet Media and Entertainment analyst at Nielsen//NetRatings, focusing on the convergence of traditional media and online media technologies, including search, streaming media, and instant messaging.
He has extensively been quoted in the press including The New York Times, The Wall Street Journal, BusinessWeek and has appeared on CNNfn, CBS Marketwatch, and CNBC.
Mr. Mak holds a B.A. from the University of California at Berkeley.
