Insider Pages (insiderpages.com) is a new local search engine built on the idea that the best way to find a local business is to ask someone you trust. The site's proprietary word-of-mouth network facilitates sharing of recommendations on a wide variety of local businesses, from dentists to mechanics to dog walkers.
For online advertisers, Insider Pages offers a new local marketing channel where ads can be geographically targeted based on the advertiser's service area. Advertisers can also purchase on a no-risk "pay per telephone call" basis where charges are incurred only when a prospective customer calls.
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