Overture is the world's leading provider of Pay-For-Performance search on the Internet. Pay-For-Performance search allows advertisers to bid for placement in the search results on terms that are relevant to their business. These search results are screened for relevance by Overture's editorial team and are then distributed to tens of thousands of sites across the Internet, including MSN, Lycos and Yahoo!. Advertisers pay Overture the amount of their bid only when a consumer clicks on their listing, providing them with one of the most cost effective ways to drive targeted customer leads to their sites.
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