With three decades’ experience in marketing communications, Anne Kennedy founded Beyond Ink (www.beyondink.com) in 1997 to lend her expertise to new media, specifically in website marketing, information architecture, content development and online media relations. She has worked with many leading companies, including 3M Company, Aramark, AT&T;, Gartner Group, IBM, ITT Rayonier, MecklerMedia (now Internet.com), Miles Laboratories and PHH Relocation & Real Estate (now Cendant Mobility). Certified an Internet Professional by Novell, Inc., Anne is on the Board of Directors of Mesda, Maine’s IT trade association, and a member of the Public Relations Society of America. Not shy with her opinions, she frequently writes and speaks on web marketing and online communications, and is publisher of Beyond Ink’s industry digest SEO Newsnet (www.seonews.net).

In the volatile environment of website marketing, Beyond Ink has created and built visibility for scores of businesses via their websites, achieving average traffic increases of 300-400 percent last year, improving website visitor conversion rates, and doubling sales for retail clients. Using fundamental, ethical principles of effective marketing communications, Beyond Ink achieves critical third party endorsements in popular, highly visible portals such as Google, MSN and Yahoo and other top search media for clients, which include Advantage Payroll, Gillette’s Oral B, Idexx Laboratories, MarineMax, Inc. and Mercy Hospital (Portland Maine), as well as many small businesses, non-profits and online start-ups.

Beyond Ink’s provides online market and website analysis, strategic Website planning, copywriting for the Web and search engine marketing. Working closely with web developers, Beyond Ink adds critical insight into designing for search engines and user satisfaction according to best practices in Web marketing.

Last year beyond Ink launched SEO Newsnet (www.seonews.net) to better educate prospective users of search engine marketing and offer an antidote to vast amounts of misinformation swirling through inboxes. SEO Newsnet invites content from SEM colleagues. Email Elisabeth@seonews.net to submit an article.