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Organic Listings Forum
This moderator-led session allows the audience to share tips, tools, techniques and raise questions relating to free editorial or "organic" listings in search engines and hear advice from other attendees.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Panelists:
Mike Grehan, Author, Search Engine Marketing: The Essential Best Practice Guide
John Heard, President, Beyond Engineering & Freelance Writer, Planet Ocean
Brett Tabke, WebmasterWorld.com

Buying Search Engine Advertising
Paid placement is a form of search engine advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session especially geared toward beginners, with details on programs from major providers and advice from those experienced with paid listings.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Panelists:
Laura Kazimier, PPC Director, Intrapromote, LLC
Dana Todd, Founding Partner, SiteLab International, Inc.
Craig Wax, Senior Director, Advertiser Marketing, Overture
Emily White, AdWords Manager,Google

Search Engines & Trademarks
Search engine marketers grapple with trademark issues in both paid and free organic listings. How do you control affiliates from using your registered trademarks? Do search engines have certain responsibilities? Is the legal path the only option? And what about fair use -- can you use trademarks in search engine marketing even if you are not the holder? This session explores these and related issues.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelists:
Lisa Riolo, VP of Client Development, Commission Junction
Catherine Seda, President, Seda Communication
Deborah A. Wilcox, Partner, Baker & Hostetler LLP

Link Building
Discover how search engines are relying more on link analysis to rank web pages and how to increase traffic to your site by building quality links in an appropriate manner.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Panelists:
Paul Gardi, SVP of Search, Ask Jeeves
Mike Grehan, Author, Search Engine Marketing: The Essential Best Practice Guide
Marissa Mayer, Director, Consumer Web Products, Google
Eric Ward, CEO, EricWard.com

Perfecting Paid Listings
Paid placement ad programs make it easy to rank well in search engines, but managing hundreds of listings by hand can be a time-consuming and expensive process. This session covers tools that help you close bid "gaps" and measure return on investment (ROI) from your paid listings. It also covers reasons to test different creative, to consider your "landing" pages carefully and other tips. NOTE: The session is designed for those who are already familiar with how paid placement works.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Panelists:
Lance Loveday, President, Closed Loop Marketing
Harrison Magun, Managing Director, eonMedia
Brad Solomon, President, UNreal Marketing Solutions
Jessie Chase - Stricchiola, Founder, Alchemist Media Inc.

Cleaning Up The Mess
You've just inherited the job of marketing an existing web site on search engines. Got your cleaning supplies handy? You might discover work by others has gotten the site banned on some search engines. More likely, you may be involved with a site that's just been naturally unfriendly to search engines. This session examines issues and offers advice on dealing with problems.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Matthew Bailey, Web Marketing Director, The Karcher Group
Anne Kennedy, Managing Partner, Beyond Ink
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Successful Site Architecture
Learn to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good editorial listings. Covers topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, secure area usage, and much more. Toward the end of the session, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic. It's highly recommended for "beginners" to have previously attended the "Search Engine Friendly Design" session.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speakers:
Michael Albers, product manager, web search,Inktomi, a Yahoo! company
Barbara C. Coll, CEO, WebMama.com Inc
Matt Cutts, Software Engineer, Google
Noel McMichael, President, Marketleap

Writing Search Engine Ads
Ironically, paid listings in search engines are held to higher editorial standards than free "organic" listings. Discover how to craft content that meets both editorial guidelines yet can still pull in qualified traffic. This session provides tips from both search engines that sell ads and buyers who place them.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Todd Daum, Vice President, Marketing, Overture
Max Erdstein, National Manager, Creative Maximizing, Google
Andrew Goodman, Principal, Page Zero Media Inc.
Misty Locke, Founder & Executive Vice President, Range Online Media

Search Engines Legal Issues Update
This popular session recaps important new and ongoing legal issues involving search engines, with a special look at the topics of search privacy, disclosure of sponsored listings and how the DMCA is used to remove listings from search engines.
Moderator:
Jeffrey K. Rohrs, Director of Account Management, Optiem
Speakers:
Leslie Marable, Researcher, Consumer WebWatch
Wendy Seltzer, Staff Attorney, EFF/ChillingEffects.com
Danny Sullivan, Editor, SearchEngineWatch.com

Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Panelists:
Christine Churchill, President, KeyRelevance
Craig Fifield, Product Manager, Microsoft bCentral Submit It!
Jennifer Laycock, Web Search Guide at About.com

Search Engine Advertising Forum
What's new in the world of paid listings and other search engine advertising programs? Get an update from both ad buyers and sellers, with plenty of time for Q&A; and audience participation in sharing tips. NOTE: This session is designed for those experienced in buying search engine advertising.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Dan Boberg, Director, Strategic Alliances, Overture
David Fischer, National Manager, AdWords, Google
Carolyn Griffin, Director of Search Engine Marketing, Carat Interactive
Dana Todd, Founding Partner, SiteLab International, Inc.

Search Engine Ratings
What's the most popular search engine? The most used search engine? Representatives from major ratings and traffic analysis services share stats and info on methodologies they use to determine such search engine ratings.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelists:
Adrian Giles, Cofounder/Director, Hitwise
Geoff Johnston, VP of Product Marketing, StatMarket
James Lamberti, VP of Media Solutions, comScore Networks
Robert Leathern, Director and Senior Analyst, Nielsen//NetRatings
Gary Stein, Analyst, Jupiter Research