Featuring Search Engine Expert: Danny Sullivan

     
Produced By:    Association Sponsor: 

Tuesday, August 13, 2002
8:00–5:00	Registration
10:30–5:30	Exhibit Hall
	Track 1	Track 2	Track 3
9:00–10:30	Buying Paid Listings 4 STAR RATED! INTEREST: Any but esp. Marketing Second Chance	Dynamic & Ecommerce Web Sites 4 STAR RATED! INTEREST: Any but esp. Tech	Business To Business Forum NEW! INTEREST: Any
10:30–11:00	Morning Coffee Break/Exhibit Hall Opens
11:00–12:00	Dealing With Directories 4 STAR RATED! INTEREST: Any	Link Building INTEREST: Any	Anatomy of a Search Engine NEW! INTEREST: Tech, Advanced
12:00–1:15	Networking Lunch
1:15–2:45	Meet The Crawlers INTEREST: Any	Converting Visitors Into Buyers 4 STAR RATED! INTEREST: Any	Perfecting Paid Listings NEW! INTEREST: Any but esp. Marketing
2:45–3:15	Afternoon Refreshment Break
3:15–4:15	Looking At Links INTEREST: Any	Cloaking & Doorways INTEREST: Any	SEO Vendor Forum NEW! INTEREST: Any
4:15–4:30	Session Interval
4:30–5:30	I'm So Confused! NEW! INTEREST: Any but esp. Basic	Paid Inclusion Forum NEW! INTEREST: Any but esp. Marketing	Site Clinic 4 STAR RATED! INTEREST: Any but esp. Basic Second Chance
5:30	Exhibit Hall Closes
6:30 - 9:30	Google Dance - Google HQ, Googleplex - Conference Badge and Google RSVP Confirmation needed for admission.

Wednesday, August 14, 2002
8:00–5:00	Registration
10:30–3:30	Exhibit Hall
9:00–9:20	Keynote Address
	Issues Track	Clinic Track	Enterprise Track
9:30–11:00	Search Engines & Legal Issues 4 STAR RATED! INTEREST: Any	Writing For Search Engines Clinic NEW! INTEREST: Any but esp. Basic	Running Your Own Search Engine
10:30	Exhibit Hall Opens
11:00–11:30	Morning Coffee Break
11:30–12:30	The Spam Police 4 STAR RATED! INTEREST: Any	Paid Listings Clinic NEW! INTEREST: Any but esp. Basic, Mkting	Site Search Tools
12:30–1:30	Networking Lunch
1:30–3:00	Standards, Please! NEW! INTEREST: Any	Successful Site Architecture Clinic NEW! INTEREST: Any but esp. Basic	Enterprise Search: Beyond The Intranet
3:00–3:30	Afternoon Refreshment Break/Exhibit Hall Closes at 3:30pm
3:30–4:30	Search Engines & Users NEW! INTEREST: Any	Search Term Research Clinic NEW! INTEREST: Any but esp. Basic, Mkting	Case Studies
4:30–4:45	Session Interval
4:45–5:30	The Search Engines Ask You NEW! INTEREST: Any	Converting Visitors Clinic NEW! INTEREST: Any but esp. Basic, Mkting	Enterprise Search Q&A

NOTATIONS GUIDE

4 STAR RATED! sessions are those that were evaluated as excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies.

IMPROVED! are sessions previously held but which have a new format.

INTEREST notations such as "Basic" and "Tech" indicate the type of person who may be interested in this particular session. The Attendee FAQ page explains this in more detail.