Featuring Search Engine Expert: Danny Sullivan
 
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Agenda* - Tuesday, August 13
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| 9:00am - 10:30am |
Three sessions are offered during this time. Please choose one of them:
Buying Paid Listings
Paid placement means that you can have a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available, with details on programs from major providers and advice from those experienced with paid listings. Those attending this session will be interested in the Perfecting Paid Listings session on Day 2, the Paid Inclusion Forum on Day 2 and the Paid Listings Clinic on Day 3.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Tim Cadogan, Vice President of Partner Development & Strategy, Overture
Robert Goldberg, Senior Vice President of Sales, Marketing and International Operations,LookSmart
Sheryl Sandberg, Director of Technology, Google
Dana Todd, Founding Partner, SiteLab International, Inc.
David Williams, Chief Strategist, 360i
Dynamic & Ecommerce Web Sites
Web pages or product listings stored in a database or a dynamic page assembly system can be "invisible" to crawler-based search engines. Discover solutions to this problem and the other unique issues that need to be considered by those running ecommerce or dynamic web sites.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Rob Goldman, SVP Business Technology, DealTime
Yaron Galai, Co-Founder and CEO, Quigo
Mary Rider, Director, Advertising Online, 1-800-Flowers
Mikkel Demib Svendsen, CTO, RedZoneGlobal Denmark
Laura Thieme, President & Founder, Bizresearch Inc.
Business To Business Forum
Forget consumers. You want only the business-to-business audience! This session explores options and issues in targeting B2B. In addition to panel presentations, there will be time for Q&A; and audience participation in sharing knowledge.
Moderator:
Detlev Johnson, ascendant-group.com
Speakers:
Julie Bacon, Bravanta
Barbara Coll, CEO, webmama.com
Ben Lloyd, Young Roehr
Todd Sims, VP of Sales, Business.com
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| 10:30am - 11:00am |
Morning Coffee Break/Exhibit Hall Opens
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| 11:00am - 12:00pm |
Three sessions are offered during this time. Please choose one of them:
Dealing With Directories
Representatives from major human-powered search engines will discuss their services and take questions from attendees.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Stephanie Blair, Lead Surfer, Yahoo!
Kate Wingerson, Editor in Chief, LookSmart
Link Building
Discover how search engines are relying more on link analysis to rank web pages and how to increase traffic to your site by building quality links in an appropriate manner.
Moderator:
Detlev Johnson, ascendant-group.com
Speakers:
Barbara Coll, CEO, webmama.com
David Notestine, CEO, Cyber-Robotics.com
Anatomy of a Search Engine
Crawler-based search engines store millions of web pages, revisit them on a regular basis and sort through them in milliseconds to serve up answers to hundreds of queries per minute. Learn more about the hardware and software that's employed to make this possible.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Craig Nevill-Manning, Software Engineer, Google
Tim Mayer, Vice President, Web Search, Fast
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| 12:00pm - 1:15pm |
Networking Lunch
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| 1:15pm - 2:45pm |
Three sessions are offered during this time. Please choose one of them:
Meet The Crawlers
Representatives from major crawler-based search engines will discuss their services and take questions from attendees.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Matt Cutts, Software Engineer, Google
Paul Gardi, Vice President of Search, Ask Jeeves
Jonathan Glick, Director of Internet Search Services, AltaVista
Vish Makhijani, Vice President & General Manager, Inktomi
Tim Mayer, Vice President, Web Search, FAST
Converting Visitors Into Buyers
Getting visitors to your Web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion. A follow-on "Converting Visitors Into Buyers Clinic" on Day 3 provides and opportunity to volunteer your site for a review of sales conversion issues.
Moderator:
Detlev Johnson, ascendant-group.com
Speakers:
Michael Sack, SVP and Chief Product Officer, Inceptor, Inc.
Nick Usborne, Consultant, www.nickusborne.com and Moderator, I-Copywriting
Perfecting Paid Listings
Want more out of your paid listings? Then learn about reasons to test different creative, to consider your "landing" pages carefully, to measure your return-on-investment (ROI), how to deal with the ad sales and editorial teams that sell paid listings and more. NOTE: This session is designed for those are already familiar with how paid placement works. If you are new to paid placement, you should also attend the Buying Paid Listings session held on Day 1 or Day 2. Also, a follow-on "Paid Listings Clinic" on Day 3 also provides an opportunity to volunteer for a live review of your paid listings for potential improvements.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Greg Boser, President, WebGuerrilla, LLC
Brad Byrd, Director of Business Development, NewGate
Andrew Goodman, Principal, Page Zero Media Inc.
Kevin Lee, CEO, Did It
Jim Novo, Drilling Down
Jessie Stricchiola, SEO Consultant, Alchemist Media Inc.
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| 2:45pm - 3:15pm |
Afternoon Refreshment Break
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| 3:15pm - 4:15pm |
Three different sessions are offered during this time. Please choose one of them:
Looking at Links
By mapping and analyzing how pages link to each other, search engines have been able to make remarkable improvements in their results. Discover how links have been leveraged for the greater good.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Daniel Dulitz, Google
Paul Gardi, Vice President of Search, Ask Jeeves
Cloaking & Doorways
Have questions on ways to deliver pages targeted specifically to particular search engines and when you might do this? Come learn techniques, ethics and traps to avoid.
Moderator:
Detlev Johnson, ascendant-group.com
Speakers:
Greg Boser, President, WebGuerrilla, LLC
John Heard, President, Beyond Engineering & Freelance Writer, Planet Ocean
Mikkel Demib Svendsen, CTO, RedZoneGlobal Denmark
SEO Vendor Forum
Do you offer search engine optimization or marketing services to others? This moderator-led session offers the chance to ask your colleagues in the audience for advice about how they handle dealing with clients, pricing, product sales and other aspects of being and SEO.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
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| 4:15pm - 4:30pm |
Session Interval
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| 4:30pm - 5:30pm |
Three different sessions are offered during this time. Please choose one of them:
I’m So Confused!
Ask three search engine marketing experts the same question, and you might get three different answers -- all of them correct, depending on your particular situation. If your head is spinning, come to this session where we'll try to restore some perspective and make things less confusing.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Stephanie Blair, Yahoo!
Matt Cutts, Google
Paid Inclusion Forum
Why would anyone pay to be included in a search engine's listings without a guarantee of ranking well for particular terms? Because done right, the more representation a site has in a search engine, the more likely it is to "naturally" rank well for a variety of targeted terms. That can mean highly-qualified traffic at a price less than obtained through paid placement programs. Come get an overview of paid inclusion, advice from those who've used various programs offered and pose questions to paid inclusion vendors during Q&A.;
Moderator:
Detlev Johnson, ascendant-group.com
Speakers:
Stephen Baker, FAST
Corey Cleek, eBay.com
Jeff Hallowell, International Crossings
Jim Lanzone, Ask Jeeves
Tony Mamone, Vice President, Small Business Services, LookSmart
Paul McCarney, Decide Interactive
Tomi Poutanen, Director of Business Development, Web Search, Inktomi
Abe Thomas, Sr. Product Manager, AltaVista
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. NOTE: Session repeats on Day 2 at 4:30pm
Speakers:
Andy Beal, Vice President of Marketing, KeywordRanking.com
Chris Churchill, Search Engine Marketing Manager, Keynote NetMechanic
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
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| 5:30pm |
Exhibit Hall Closes
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