Search Engine Strategies San Jose – August 20–23, 2007 – The Premier Conference for Search Engine Marketing & Optimization

Profile

Rob Key is the CEO of Converseon, a leading "web 2.0" communications agency that helps clients "join the conversation" to manage brands, build buzz/visibility and drive sales. Converseon utilizes a range of cutting edge services - including search and word-of-mouth marketing, blog, enterprise-generated and social media strategies, micro-community development, Search Engine Reputation Management (SERMA™) and more - to help companies manage and protect their brand, build buzz, drive sales and more effectively engage target audiences in the digital environment. Converseon's proprietary technologies include Conversation Miner™, designed to mine sentiment within consumer-generated media to inform communication strategies, and SERP Sentiment Analyzer™ which helps manage perception and sentiment within top search engine listings. Rob was formerly head of the Innovations Group at a public relations division of Young & Rubicam and member of the WPP.com board.

Founded in 2001, Converseon provides innovative digital communications solutions to a variety of leading brands including Hilton Hotels, Paypal, Dow Chemical, Coldwell Banker, among others.

Rob's twenty years of marketing experience spans public relations, reputation management, search marketing, affiliate marketing and online media/advertising, which has convinced him that markets clearly are "conversations" that require new ways of communicating. He has been involved in digital marketing since 1995.

Rob is a frequent speaker at a range of leading industry conferences, including Affiliate Summit, Ad:Tech, Igniting Buzz, WOMMA, Conference Board, Syndicate and the Search Engine Strategies Conferences (SES), to help evangelize his message of creative communications innovation. He can be reached at rkey@converseon.com.

Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail sales@searchenginestrategies.com or call 203–295–0052.

Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@searchenginestrategies.com or call 203–295–0050.

Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.

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