Profile

Robert Heyman
Chief Search Officer
MediaSmith

Bob Heyman, Chief Search Officer at Mediasmith is a leading author and entrepreneur in the field of Internet Marketing. His books include Net Results and Net Results.2 (MacMillan/New Riders Press) and The Auction App (McGraw Hill). He sits on the Search Marketing Committee of the 4As (American Association of Advertising Agencies) and on the Marketing Committee of SEMPO (the Search Engine Marketing Professional Association). He writes a monthly column for MediaPost's Search Insider entitled "Search Innovation Spotlight" and is a frequent contributor to iMedia Connection.

In 1994 he founded Cybernautics, the first full service web marketing agency, and sold it to USWeb in 1997. At Cybernautics, Heyman is credited with coining the terms "Audience Development" for building traffic to websites, and "Search Engine Optimization" (SEO). When it was sold, Cybernautics clients included AOL, REI, SGI, Avon, Bristol Myers Squibb, Time-Warner, Netscape, Intel, US West, Sony, and Macromedia.

From 1998 to 2001 Heyman was founder and CEO of eMarketing Partners, where his clients included IBM, NEC and ABC. The company was acquired in 2001 by the Catenas Corporation who then merged it into Prophet Brand Strategy, another of their holdings.

He holds a Masters from Harvard and a law degree from the University of California. Golden Gate University awarded him an honorary doctorate in 2000 when he was the school's Commencement Speaker. Also in 2000, SF Mayor Willie Brown declared October 19th to be "Bob Heyman Day".

In a prior life prior to the Internet, Heyman was an entertainment attorney, representing such stars as Maria Muldaur, Jefferson Starship and the New Riders of the Purple Sage. His rock opera "Rock Justice", co-written with Marty Balin of Jefferson Starship, is listed in the Book of Rock Lists.

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