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Profile
Pavan Lee (Li, Peiwen)
Research Manager
Microsoft Digital Advertising Solutions
Pavan Lee (Peiwen Li) is a Research Manager at Microsoft where she manages search, cross channel and emerging technology research at MDAS - Microsoft Digital Advertising Solutions. Pavan started her career at JWT/MindShare Shanghai where she managed media planning for DeBeers, Kellogg and Disney in entire China market. Since then, she has worked in market research and strategic planning at both traditional and interactive agencies in China and USA. Prior to joining Microsoft, Pavan was leading search research at icrossing. Pavan holds a B.A. in English and a M.A. in Communication Arts. She is fluent in mandarin. At the age of 21, Pavan became the youngest advanced English-Chinese interpreter certified by the Chinese government and is currently on the roster of United Nations Public Information Officer.
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August 23: 8:00am-12:30pm
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