Profile

Laura Thieme
President and Founder
Bizresearch

Laura Thieme founded Bizresearch in June of 1997 and is celebrating her company’s tenth anniversary this year. Bizresearch provides search engine marketing, tracking and ROI analysis services for retailers, manufacturers and Fortune 500 companies throughout the United States.

Prior to founding Bizresearch, Ms. Thieme worked for American Electric Power (AEP) in Columbus, Ohio, and USAID/Deloitte & Touché in St. Petersburg, Russia. In 1993, she graduated with a degree in Russian Studies from The Ohio State University.

Ms. Thieme was recently profiled as a "Rising Star" by Columbus CEO Magazine and a "Women to Watch" by Business First. She has also been featured in Internet Retailer, TechNewsWorld, EcommerceTimes, CBS Marketwatch, New York Daily Post, Business First, Investors Business Daily, Columbus Dispatch, The Daily Reporter, MarketingSherpa, SearchDay, SearchEnginewatch.com and ClickZ.com.

In addition to her extensive media exposure, Ms. Thieme is also a familiar face in many trade events. She is a regular speaker at the U.S., Canadian and European Search Engine Strategies conferences on Measuring Success, Marketing Database-Driven Web Sites, Shopping Search Engines, and Tracking ROI on Paid Search. Ms. Thieme is currently teaching the first Internet Marketing Course at The Fisher College of Business at The Ohio State University, and two advanced courses for the Search Engine Marketing Professional Organization (SEMPO). She is an expert witness in a case involving trademark and metatag concerns.

Ms. Thieme has written numerous articles for her industry peers such as Measuring and Tracking Success, Keyword Research, Link Farms, and Managing Paid Search Marketing Campaigns published by SearchDay, an online industry publication for search marketers. Links to these articles can be found at Bizresearch’s web site at http://www.bizresearch.com/press_room.php?p=49&Article_By_Bizresearch.

Ms. Thieme was interviewed by local radio and TV news media regarding ecommerce marketing trends and shopping search engines. You can listen to her interviews at http://www.bizresearch.com/press_room.php?p=48&Interviews.

In 2004, Ms. Thieme was a TopCat Finalist for Woman in Technology for the Columbus, Ohio chapter. Bizresearch’s technology team was also nominated in the same award for Outstanding Team in Technology. She has a published patent for her BizwatchTM tool. Her ecommerce research has been published in part by MarketingSherpa’s Marketing Metrics Guide (2004).

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