Company Profile

Kontera is a leading provider of In–Text Advertising Solutions, based on patent–pending contextual analysis technology that increases revenue and ROI for web publishers and advertisers. The company´s flagship product, ContentLink™, is an In–Text ad unit that is linked to a contextually relevant keyword which has been discovered in real time on a web page from within Kontera´s vast network of publishers and then automatically turned into a link to the most relevant ad from among Kontera´s thousands of international advertisers. ContentLink™ enables web publishers worldwide to monetize untapped content and generate incremental ad revenue beyond current banner or text ads, while providing marketers with a better ROI than with other advertising vehicles because of the contextual relevancy of the ad to the user´s interest.

With seven years of experience in In–Text Advertising, Kontera is able to create a valuable experience for users by serving relevant and informational ads that match the user´s interest and frame of mind. The company´s technology facilitates real–time analysis of dynamic web content, enabling publishers to use ContentLink™ to serve ads with any online content type including user–generated content such as blogs, forums, product reviews and social networking sites.

Kontera is a privately held company with offices in San Francisco and Israel. For more about Kontera, visit www.kontera.com.

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