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Profile
Jon Lisbin
Chief Strategist
Point It!, Inc.
Jon Lisbin is a true Internet pioneer, having spent the past ten years driving business goals and lead generation efforts for online companies. He plunged into electronic marketing at the inception of the World Wide Web and has built a track record of innovative marketing programs and successful lead generation initiatives.
Prior to founding Point It!, Jon was the VP of Marketing for NetReflector, a Seattle-based online research ASP that provides feedback solutions for ESPN, Disney, Microsoft and other fortune 1000 companies. Previously, he drove online acquisition solutions for FreeShop.com (now Aptimus), ShopNow and WKP.
Some of Jon's successful endeavors include building one of the first online affiliate programs (prior to Amazon.com), growing FreeShop's affiliate program to over 80,000 members, managing multi-million dollar online ad budgets that generated millions of new customers, and producing a 3:1 advertising ROI at NetReflector.
Jon has worked in large and small environments for retail and software companies. With a background in both B2B and B2C business models, he has gained invaluable experience in all facets of online marketing. As founder of Point It, Jon has decided to leverage that experience and build a business that serves clients by delivering cost-effective and targeted online advertising.
Jon attended the University of Connecticut and Boston University. He has a BA in Communications and an MBA in Management.
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August 22: 9:00am-6:00pm
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