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Profile
Janel Landis
Director Search Engine Marketing
SendTec
Janel oversees the Search Engine Marketing Department, which is now approaching $4 million in monthly paid search media spend. Janel drives strategy for all search clients with a focus on meeting performance objectives, implementing testing, analyzing results, and developing effective SEM campaigns for new clients. Since joining SendTec, Janel has played an integral role in growing the Search division from 22 campaigns to over 170 today for clients such as: Intuit, Orkin, Oriental Trading Company, ESPN The Magazine, uBid, Chefs Catalog and CondeNast Publications.
Prior to joining SendTec, Janel was a Marketing Executive at American Collegiate Financial Services, a student loan consolidation company, where she oversaw all online and offline marketing initiatives, new business development opportunities and strategic partnerships. Janel's responsibilities included all direct mail, radio and print advertising, Public Relations and email campaigns.
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Event Hours:
Registration Hours
August 20: 7:30am-5:30pm
August 21: 8:00am-7:00pm
August 22: 8:00am-6:00pm
August 23: 8:00am-12:30pm
Conference Hours
August 20: 9:00am-5:30pm
August 21: 9:00am-6:00pm
August 22: 9:00am-6:00pm
August 23: 9:00am-1:45pm
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August 24: 8:00am-5:00pm
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August 21: 9:45am-7:00pm
August 22: 9:45am-3:15pm
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