Conference: Aug 20-23, Expo: Aug 21-22, 2007 • San Jose Convention Center • San Jose, CA    
 

Profile

Bill Macaitis
VP of Online Marketing & SEO/SEM
Fox Interactive Media

Bill Macaitis is the VP of Online Marketing & SEO/SEM for Fox Interactive Media (FIM). Bill leads up a centralized, in-house SEO/SEM department for the FIM network of sites including: MySpace, FoxSports, IGN, American Idol, Photobucket, AskMen, RottenTomatoes, Fox, GameSpy and Direct2Drive.

Bill has successfully utilized SEO & SEM PPC to dramatically increase traffic, drive revenue and help elevate FIM to the largest network in the US with 45 billion page views and 83 million unique visitors (ComScore US: May 07). Before FIM, Bill was the VP of Marketing & SEO/SEM for IGN Entertainment which he helped build to the largest gaming information network in the US. Bill has a long history of building up profitable, multi-million unique visitor sites which have successfully secured exit events in the form of acquisitions.

Bill has over 12 years of online marketing experience with a specialty in SEO, SEM, viral marketing and social networking. He is a respected search industry leader and has spoken at numerous conferences (Search Engine Strategies, Searchnomics, Pub Con, iHollywood: Search & Media Summit). Bill is also a member of the SEMPO In-house committee. He graduated with honors and dean's list from the University of Illinois at Urbana Champaign with a B.S. in Business Administration.




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