Featuring Search Engine Expert: Danny Sullivan

CONFERENCE AT A GLANCE
DAY 1 - Thursday, August 16, 2001
Agenda - Promotion Day
8:00–9:00	Registration and Continental Breakfast
9:00–9:15	Opening Remarks
	FUNDAMENTALS TRACK	ADVANCED TRACK
	Terrace Room	Pavillion Room	French Room	Hunt Room
9:15–10:45	Back to Basics	9:15-10:00am Roundtable: Cloaking & Doorways 10:00-10:45am Roundtable: Page Design Solutions	9:15-10:00am Roundtable: Promotion Tools & Tracking 10:00-10:45am Roundtable: Cloaking & Doorways	9:15-10:00am Roundtable: Site Clinic 10:00-10:45am Roundtable: Search Term Research
10:45–11:15	Morning Coffee Break
11:15–12:00	Designing Search Engine Friendly Sites	Roundtable: Site Clinic	Roundtable: Search Term Research	Roundtable: Promotion Tools & Tracking
12:00–1:30	Networking Lunch
	IN-DEPTH ADVICE TRACK
	Terrace Room	Pavillion Room	French Room
1:30–3:00	Meet the Search Engines	Buying Your Way In	Leveraging Your Content
3:00–3:30	Afternoon Refreshment Break
3:30–4:30	Dealing With Directories	Selecting An SEO Provider	Writing for Search Engines
4:30–4:45	Session Interval
4:45–5:30	General SE Q&A;	SEO Vendors Panel: Sponsored Presentations	Link Building
5:30–7:00	Networking Cocktail Reception

DAY 2 - Friday, August 17, 2001
Agenda - Search Techniques, Technology & Trends
8:00–9:00	Registration and Continental Breakfast
	SEARCHER ISSUES TRACK	SEARCHER TOOLS & TIPS TRACK	WEBSITE PROMOTION TRACK	WEB DEVELOPERS TRACK
	Pavillion Room	French Room	Terrace Room	Hunt Room
9:00–10:30	Evaluating Search Engines	Specialty & Meta Searching	Buying Your Way In	Site & Ecommerce Search
10:30–11:00	Morning Coffee Break
11:00–12:00	Search Engine & Legal Issues	Search Tips from Professionals	Leveraging Your Content	Vertical Search
12:00–1:30	Networking Lunch
1:30–3:00	The Future of Search	Finding Hidden Content	1:30-2:15pm Cloaking & Doorways 2:15-3:00pm Promotion Tools & Tracking	Site & Vertical Search: Sponsored Presentations
3:00–3:15	Session Interval
3:15–4:15	Looking at Links	How Major Search Engines Work - and Don't Work	Writing for Search Engines	Enterprise Information Portals