Overture is the leading Pay-For-Performance search network on the Internet worldwide. With its business model, Overture defines online marketing in a new way. During the second quarter of 2002, Overture enabled 515 million paid introductions in Germany, the UK, and the US. Clients are bidding via an auctioning model for their rank in Overture's relevant search listing, but are only paying when a potential customer clicks on the link to their site. The company's editorial team regularly checks the relevancy of each key word.
Overture Services GmbH in Germany was launched in February 2002. The company's partner network includes Abacho, AltaVista, AOL, Arcor, freenet.de, Lycos, T-Online, and Tiscali. Via its partner sites, Overture reaches more than 73 percent of German online users. Customers of the Pay-For-Performance specialist include brand names like Expedia, Immobilienscout 24, SonyEricsson, and Travel24. For further information, please visit Overture's web site at www.overture.de.
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