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The Premier Event for Search Engine Marketing & Optimization
Conference at a glance
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London 2007
Conference at a glance Day 1
Agenda – Feb 13, 2007 Exhibit Hall Hours 10:00am - 7:00pm |
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| 7:30am–7:00pm | Registration | ||
| 8:00am-9:00am | Morning Coffee | ||
| Fundamentals Track | Advanced Track | Targeting Europe Track | |
| 9:00am–10:15am | Introduction To Search Engine Marketing 4 STAR RATED! FOCUS: Both |
SEM Campaign & Project Management 4 STAR RATED! FOCUS: Ads |
The Search Landscape FRESH CONTENT! FOCUS: Both |
| 10:15am–10:45am | Morning Break | ||
| 10:45am–12:00pm | Search Engine Friendly Design 4 STAR RATED! FOCUS: Organic |
Auditing Paid Listings & Clickfraud Issues NEW FORMAT! FOCUS: Ads |
European Search Marketing Case Studies 4 STAR RATED! FOCUS: Both |
| 12:00pm–1:15pm | Networking Lunch | ||
| 1:15pm–2:30pm | Buying Search Engine Advertising 4 STAR RATED! FOCUS: Ads |
Searcher Behavior Research Update FRESH CONTENT! FOCUS: Both |
Multi-Country Campaign Management NEW FORMAT! FOCUS: Both |
| 2:30pm–3:00pm | Afternoon Break | ||
| 3:00pm–4:15pm | Search Term Research & Targeting 4 STAR RATED! FOCUS: Both |
Competitive Research 4 STAR RATED! FOCUS: Both |
Local Search Marketing Tactics NEW! FOCUS: Ads |
| 4:15pm–4:30pm | Session Interval | ||
| 4:30pm–5:45pm | Compare & Contrast: Ad Program Strategies NEW! FOCUS: Ads |
Organic Listings Forum 4 STAR RATED! FOCUS: Organic |
European Shopping Search: Opportunities & Tactics FRESH CONTENT! FOCUS: Ads |
| 5:45pm–7:00pm | Networking Cocktail Reception in the Exhibit Hall | ||
Day 2
Agenda - Feb 14, 2007 Exhibit Hall Hours 10:00am - 3:00pm |
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| 8:00am–5:30pm | Registration | ||
| 9:00am-9:45am | A Keynote Conversation with Google's Matt Cutts | ||
| 9:45am-10:30am | Morning Break | ||
| Fundamentals Track | Search Advertising Track | Vertical Search Issues Track | |
| 10:30am–11:45am | Successful Site Architecture 4 STAR RATED! FOCUS: Organic |
Creating Compelling Ads NEW FORMAT! FOCUS: Ads |
News Search SEO 4 STAR RATED! FOCUS: Organic |
| 11:45am–1:00pm | Networking Lunch | ||
| 11:45am–12:45pm | Google University | ||
| 1:00pm–2:15pm | Balancing Organic & Paid Listings NEW FORMAT! FOCUS: Organic |
Landing Page Testing & Tuning NEW FORMAT! FOCUS: Both |
Blog & Feed Search SEO NEW! FOCUS: Both |
| 2:15pm–2:45pm | Afternoon Break | ||
| 2:45pm–4:00pm | Writing For Search Engines 4 STAR RATED! FOCUS: Both |
Converting Visitors Into Buyers NEW FORMAT! FOCUS: Ads |
Video & Podcast SEO NEW! FOCUS: Organic |
| 4:00pm–4:30pm | Break | ||
| 4:30pm–5:45pm | Linking Strategies 4 STAR RATED! FOCUS: Both |
Search Advertising Forum 4 STAR RATED! FOCUS: Ads |
Social Search Overview NEW! FOCUS: Ads |
Day 3 Agenda - Feb 15, 2007 |
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| 8:00am–9:00am | Morning Coffee | ||
| 8:00am–3:00pm | Registration | ||
| Organic Track | Issues & Tactics Track | Improve Me Track | |
| 9:00am–10:15am | Meet the Crawlers 4 STAR RATED! FOCUS: Organic |
Search Marketing in Regulated Industries NEW! FOCUS: Both |
My SEM Toolbox 4 STAR RATED! FOCUS: Both |
| 10:15am–10:45am | Morning Break | ||
| 10:45am–12:00pm | Fun With Dynamic Sites NEW! FOCUS: Organic |
Putting Search Into The Ad Mix NEW FORMAT! FOCUS: Both |
Site Clinic 4 STAR RATED! FOCUS: Ads |
| 12:00pm–1:15pm | Networking Lunch | ||
| 1:15pm–2:30pm | Web Analytics & Measuring Success Overview FRESH CONTENT! FOCUS: Both |
Protecting Your Brand with Search Marketing NEW! FOCUS: Both |
Search AdvertisingClinic 4 STAR RATED! FOCUS: Organic |
| 2:30pm–3:00pm | Afternoon Break | ||
| 3:00pm–4:15pm | Link Baiting, Buying Links & Other Tactics 4 STAR RATED! FOCUS: Organic |
Search Head Or Search Tail? Getting The Mix Right NEW! FOCUS: Ads |
Site Clinic 4 STAR RATED! FOCUS: Organic |
4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.
NEW! are sessions not previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.
FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings. Also see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.
SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful.
ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.
Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.
Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.
Audio and/or Video Taping is prohibited without the prior permission of the organizers.
Event Hours:
Registration Hours
Feb 13: 7:30am – 7:00pm (Conf. & Expo)
Feb 14: 8:00am – 5:30pm (Conf. & Expo)
Feb 15: 8:00am – 3:00pm (Conf. Only)
Training:
Feb 12: 8:00am – 5:00pm
Conference Hours
Feb 13: 9:00am – 5:45pm
Feb 14: 9:00am – 5:30pm
Feb 15: 9:00am – 4:15pm
Expo Hall Hours:
Feb 13: 10:00am – 7:00pm
Feb 14: 10:00am – 3:00pm
Premier Plus Sponsors:
Media Sponsors:
Association Sponsors:
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Some of the organizations that have sent delegates to previous SES events:
Advertising.com
Amway Europe
Aol
Atlas Solutions
Axiom (UK) Ltd
Bentley Motors
Betfair.com
Booking.com
BP
Bradford & Bingley International
British Library
Britishcouncil
BSI
BT
Carrentals.co.uk Ltd
Channeladvisor
Charles Tyrwhitt
Checkit
Citrix Online
Clearsense
Cooptravel.co.uk
Copernic.com
County Estate Management
Dell Inc.
Design Hotels AG
Dow Jones
Ebay Gmbh
Emap
Emirates Airline
Encyclopaedia Britannica
Endsleigh Insurance
Enteprise Rent-A-Car
Eurostar
Expedia
Fair Investment Company
Fc Consumer Finance
Gumtree.com
Hewlett Packard Emea Gmbh
Holiday-Rentals.co.uk
Hostelbookers.com
Hsbc Private Bank France
Hyatt Corporation
Interactive Return
Intercontinental Hotels Group
Late Rooms
Lloyds TSB
Match.com
Moneysupermarket FG Ltd
Morgan Lovell
Netbenefit
Opportunity Wales
P&G Operations Polska
Pricerunner
Purple Parking Ltd
Rail Europe Continentale
Reed Business Information
Resolution Asset Management
Royal Dutch Shell
Saab City Ltd
Shell International
Shop.com
Shopzilla
Sungard Availability Services
The Travel Gateway
Thomsonlocal.com
Totaljobs Group
Totesport
Trailfinders Ltd
Tripadvisor
Used Car Sites Ltd
Vnr AG
Westminster Business School
Which Ltd
Xerox
Yell.com
Youth Hostels Association