The Premier Event for Search Engine Marketing & Optimization
Get on the List!
 June 2-3, 2004 • Novotel London West Hotel and Convention Centre • London, England *
Event Hours:
Conference Hours
June 2: 9am-6pm
June 3: 9am-5:30pm
Expo Hall Hours
June 2: 10am-7pm
June 3: 10am-3pm
Registration Hours:
June 2: 8am-7pm
June 3: 8am-4:30pm

Premier Plus Sponsors:
Overture logo
SilverDisc Search Engine Marketing
Premier Sponsors:

Spannerworks
Analyst Sponsor:
Official News Distribution Service:
Business Wire VPO
Event Public Relations:
Hosted By:
Search Engine Watch
ClickZ

Established since 1995, Highlander provides a wide range of technology based marketing services to clients throughout the UK. Highlander specialises in search engine marketing, bid management, automated A/B testing, and real time multi-dimensional tracking and analysis to maximize customer conversion and return on media investments.

Managed services which Highlander offers include:

  • Auto bidding for keywords using upon pre specified rules based upon ROI, Conversions, Traffic, Cost Per Acquisition, Cost Per Click etc.
  • Pay Per Click management for UK and US programs
  • Paid For Inclusion (trusted feeds) management for UK and US programs
  • Range of reports to help with Visibility Analysis, Conversion Assessment, Site Side optimisation
  • Impact analysis preparation
  • Media plan preparation

Highlander has strong working relationships with all main search engines, and uses state of the art technology from market leader Inceptor Inc. For a quality service from an established organisation visit stand 35.









*Dates subject to change

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.

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