Brent Hieggelke, Vice President of Marketing at NetIQ and author of "Winning on the Web: The Executive Pocket Guide to Smarter Marketing", is responsible for all WebTrends Web analytics marketing, including overall strategy, demand generation, brand awareness, other promotional and educational activities. Mr. Hieggelke was recently highlighted in B-to-B Magazine as one of the top 100 marketers this year.
Mr. Hieggelke was previously Vice President of Marketing at ABC Technologies, where his marketing and business development efforts garnered several awards and served as precursor to a new corporate strategy and online business initiative. He also co-founded and served as associate publisher of NewCity Communications, a leading arts and entertainment weekly and a highly trafficked alternative media portal in Chicago.
Mr. Hieggelke has experience speaking at many conferences and events, including AdTech, Internet World, Comdex, Direct Marketing Association, American Marketing Association and more.
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