Event Hours: Conference Hours: June 3: 9am - 5:45pm June 4: 9am - 5:45pm Expo Hall Hours: June 3: 8am - 7pm June 4: 8am - 3pm Hosted By: Analyst Sponsor: Event Public Relations:

CONFERENCE AT A GLANCE
Agenda - June 3, 2003 Expo Hall Hours: 8am-7pm
7:30am–9:00am	Registration
	Fundamentals Track	Advanced Track
9:00am–10:30am	Introduction To Search Engine Marketing 4 STAR RATED! FOCUS: Both SKILL: Basic	Paid Inclusion & Trusted Feeds NEW! FOCUS: Both SKILL: Advanced
10:30am–11:00am	Morning Coffee Break
11:00am–12:00pm	Search Engine Friendly Design 4 STAR RATED! FOCUS: Editorial SKILL: Basic	Organic Listings Forum NEW! FOCUS: Editorial SKILL: Advanced
12:00pm–1:15pm	Networking Lunch
1:15pm–2:30pm	Search Term Research 4 STAR RATED! FOCUS: Both SKILL: Any	Search Engine Advertising Forum NEW! FOCUS: Paid SKILL: Advanced
2:30pm–3:00pm	Afternoon Break
3:00pm–4:15pm	Successful Site Architecture 4 STAR RATED! FOCUS: Editorial SKILL: Any	Writing Search Engine Ads NEW! FOCUS: Paid SKILL: Advanced
4:15pm–4:30pm	Session Interval
4:30pm–5:45pm	Writing For Search Engines 4 STAR RATED! FOCUS: Editorial SKILL: Basic	Shopping Search & Merchant Sites NEW! FOCUS: Both SKILL: Any
5:45pm–7:00pm	Networking Cocktail Reception
Agenda - June 4, 2003 Expo Hall Hours: 8am-3pm
8:00am–9:00am	Registration
	Track 1	Track 2
9:00am–10:15am	Optimising Flash & Non-HTML Content 4 STAR RATED! FOCUS: Editorial SKILL: Any	Buying Search Engine Advertising 4 STAR RATED! FOCUS: Paid SKILL: Any
10:15am–10:45am	Morning Coffee Break
10:45am–12:00pm	Dynamic Web Sites 4 STAR RATED! FOCUS: Both SKILL: Any	Search Engines & Branding NEW! FOCUS: Both SKILL: Any
12:00pm–1:15pm	Networking Lunch
1:15pm–2:30pm	Meet The Crawlers 4 STAR RATED! FOCUS: Editorial SKILL: Any	PPC & ROI Management Tools NEW! FOCUS: Paid SKILL: Any
2:30pm–3:00pm	Afternoon Break
3:00pm–4:15pm	UK & European Search Engines Forum NEW! FOCUS: Editorial SKILL: Any	Campaign Case Studies 4 STAR RATED! FOCUS: Both SKILL: Any
4:15pm–4:30pm	Session Interval
4:30pm–5:45pm	Looking At Links 4 STAR RATED! FOCUS: Editorial SKILL: Any	Site Clinic 4 STAR RATED! FOCUS: Editorial SKILL: Any

NOTATIONS GUIDE

4 STAR RATED! sessions are those that were evaluated as excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies in London.

FOCUS: Search engines have both "editorial" results and "paid" listings. Sessions with an EDITORIAL focus are designed for those who wish to do better in "natural" or "organic" editorial listings. Sessions with a PAID focus deal especially with paid listings. Sessions noted as BOTH cover both editorial and paid topics. Also see the Attendee FAQ page for itineraries for those specific itineraries for sessions about editorial or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Sessions noted as ANY are suitable for either group. Also see the Attendee FAQ for itineraries for those specific itineraries for those who are basic versus advanced.

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.