Event Hours: Conference Hours: June 3: 9am - 5:45pm June 4: 9am - 5:45pm Expo Hall Hours: June 3: 8am - 7pm June 4: 8am - 3pm Hosted By: Analyst Sponsor: Event Public Relations:

Agenda* - Wednesday, June 4
8:00am - 9:00am	Registration
8:00am	Exhibit Hall Opens
9:00am - 10:15am	Attendees may choose to attend one of the two sessions offered during this time. Optimising Flash & Non-HTML Content Crawler-based search engines are primarily designed to index HTML text. Because of this, content built with Macromedia Flash may be difficult or impossible for crawlers to read. Multimedia and other non-HTML files pose other indexing challenges. Discover how crawlers interact with non-HTML content, along with workarounds and optimisation tips. Speakers: Gregory Markel, Founder/President, Infuse Creative Tim Mayer, Vice President of Web Search Products, Overture Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com Buying Search Engine Advertising Paid placement is a form of search engine advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available, with details on programs from major providers and advice from those experienced with paid listings. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Jim Banks, CEO, Webdiversity Kate Burns, Head of UK Sales, Google Edward Cowell, Neutralize Nick Hynes, President and Managing Director, Overture Chrys Philalithes, Marketing Director, Espotting
10:15am - 10:45am	Morning Coffee Break
10:45am - 12:00pm	Attendees may choose to attend one of the two sessions offered during this time. Dynamic Web Sites Web pages or product listings stored in a database or a dynamic page assembly system can be "invisible" to crawler-based search engines. Discover solutions to this problem and the other unique issues that need to be considered by those running dynamic Web sites. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Sante Achille, CEO, SINTESI Sas, web-ranking.it Jake Baillie, VP Search Engine Marketing, Priva Warren Cowan, Greenlight Mikkel deMib Svendsen, CTO, RedZoneGlobal Denmark Search Engines & Branding Search engines are recognised as one of the best ways to generate qualified leads online. However, what about branding aspects? Can search engines also build brands in the offline world? Should search engine marketing be considered as part of a brand-building campaign? Can affiliate programs "hurt" your brand by diluting your presence in search engines? A look at these and other branding issues. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Speakers: Chris Babayode, Ask Jeeves Steve Leach, Managing Director, Bigmouthmedia Stéphane Perino, Founder & CEO, Agence Virtuelle
12:00pm - 1:15pm	Networking Lunch
1:15pm - 2:30pm	Attendees may choose to attend one of the two sessions offered during this time. Meet The Crawlers Representatives from major crawler-based search engines will discuss their services and take questions from attendees, such as how they deal with country-specific issues, such as domain names and page languages. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Panelists: Paul Gardi, Vice President of Search, Ask Jeeves Ian Hegerty, Technical Architect, AltaVista Craig Nevill-Manning, Senior Research Scientist, Google Tim Mayer, Vice President of Web Search Products, Overture Ron Verheijen, Inktomi PPC & ROI Management Tools Paid placement ad programs make it easy to rank well in search engines, but managing hundreds of listings by hand can be a time-consuming and expensive process. This session covers tools that help you close bid "gaps" and measure return on investment (ROI) from your paid listings. Standalone ROI tools can also be helpful for determining the success of traffic from "free" editorial listings. An overview of tools and capabilities, with vendors of major tools also answering questions and sharing tips based on their experiences from dealing with hundreds of customers. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Conrad Bennett, Web Trends Simon Conroy, Technical Director, WSPS Ammon Johns, Internet Marketing Consultant, WebMarketingPlus Harrison Magun, Vice President of GO TOAST and Managing Director of eonMedia Anders Lau Nielson, CEO, TraceWorks Michael Sack, SVP and Chief Product Officer, Inceptor, Inc. Stephen Turner, CTO, ClickTracks.com
2:30pm - 3:00pm	Afternoon Refreshment Break
3:00pm - 4:15pm	Attendees may choose to attend one of the two sessions offered during this time. UK & European Search Engine Forum Hear from search engines and portals that have a presence in the United Kingdom and other European countries, to understand how they shape listings to suit each area. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Panelists: Martin Belam, Assistant Development Producer, BBCi Search Michael D. Coccagnia, Director of European Directory Operations, LookSmart UK Thomas Dominikowski, Product Manager, Lycos Europe Javier Etxebeste, Managing Director, Search and Marketplace, Yahoo! Europe Campaign Case Studies Come hear "real life" examples of how companies have marketed themselves via search engines. Presentations cover both improving traffic from "organic" editorial listings and through paid listing campaigns. Learn what worked for them and make it work for you! Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Speakers: Gilles Bourdin, NetBooster Philip John, Managing Director, Philip John and Associates Matt Peskett, Firetop Estella Reed, Spannerworks
4:15pm - 4:30pm	Session Interval
4:30pm - 5:45pm	Attendees may choose to attend one of the two sessions offered during this time. Looking At Links Discover how search engines are relying more on link analysis to rank Web pages and how to increase traffic to your site by building quality links in an appropriate manner. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Speakers: Paul Gardi, Vice President of Search, Ask Jeeves Mike Grehan, Author, Search Engine Marketing: The Essential Best Practice Guide Craig Nevill-Manning, Senior Research Scientist, Google Site Clinic This interactive session takes volunteers from the audience and examines their Web sites live to provide general feedback about improving them to gain more traffic from search engines. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Jake Baillie, VP Search Engine Marketing, Priva Ammon Johns, Internet Marketing Consultant, WebMarketingPlus

* This agenda subject to change