Position Technologies launched PositionPro in 1998. PositionPro currently enjoys being the choice promotional tool among SEO professionals. Position Technologies is currently working to integrate and develop new services with Inktomi corporation, the Internet search powerhouse behind portals including but not limited to MSN, AOL HotBot and GoTo.

Detlev Johnson is also Moderator of the popular I-Search Digest, a free twice-weekly email discussion list. Started in February of 1998, over 20,000 subscribers discuss search engine optimization and directory enhancement techniques. Detailed discussions frequently cover spiders, directories, pay-per-click search engines, paid submissions, international search engines and industry-specific (or specialized) search engines and directories.