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GoTo is the Internet's leading Pay-For-Performance search engine. GoTo ensures search traffic partners a high quality, relevant and profitable search capability, and advertisers highly targeted, qualified traffic. GoTo brings advertisers and consumers together though its search traffic partners which include Freeserve, Ask Jeeves and LibertySurf in the UK.
Advertisers identify search terms that are relevant to their Web sites and then bid against these terms in an open auction. The highest bidder appears first in GoTo's results. Since advertisers only pay when a consumer clicks through onto their site, they have an incentive to bid only on search terms for which they have a relevant offering. GoTo therefore offers three benefits to advertisers: 1) advertisers can target consumers who are specifically interested in what they are offering; 2) advertisers have complete control over their placement in search results; and 3) advertisers pay exactly the amount they decide for each click-through.
Since its UK Launch in November 2000, nearly 2000 of the UK's premium online businesses have begun using GoTo.
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