Please note that all sessions for this event will be in English with live translation in Spanish and Portuguese.

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2nd Annual SES Latino Conference and Expo to be held in Miami, FL on June 18 & 19, 2007

If you missed SES Latino 2006, you must attend SES Latino 2007!

In addition to being the fastest growing demographic segment online, U.S. Hispanics and Latin American consumers rank among the world's top Internet users. Although the vast majority of Hispanic Internet users can be found in the United States, Argentina, Brazil and Mexico, there are over 25 other countries on the Internet that you should also include in your Search marketing outreach. Don't be left behind as your fellow marketers and SES Alumni gather to learn how to maximize search engine marketing opportunities and stay informed on the latest search solutions in this area. Hear the new and innovative approaches and learn the right tactics for these markets. Listen to "success story" case studies and learn about best practices from SEM/SEO industry leaders and experts in the U.S. and Latin America.

Don't miss the opening Keynote Presentation by Gonzalo Alonso. Based in Buenos Aires, Alonso is Google's General Manager for Spanish-speaking Latin America. With a background in sales and trade marketing, Alonso has successfully launched operations with advertising and PR campaigns in Mexico, Brazil, Colombia, the US Hispanic market, Spain and Venezuela.

Who should attend:

• U.S. Hispanic companies targeting U.S. Hispanics;
• U.S. American companies targeting U.S. Hispanics;
• Both U.S. Hispanic and American companies targeting Latin America as well as their own markets;
• Latin American companies targeting their own markets;
• Latin American companies targeting all markets that include Latin American, U.S. Hispanic and American markets.

Event Overview:

• Organized by world-renowned search authority Nacho Hernandez;
• Will offer real-time actionable information that will help you to grow your business through search engine marketing;
• Will teach the ins-and-outs of search engine marketing from top search experts and the search engines themselves;
• Will provide a unique setting to network with fellow marketers and search engine industry professionals to discuss the trends in search engine marketing;
• Will grant access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates;
• Will feature presentations and panel discussions covering all aspects of search engine-related promotion.

For those new to SEM:

• How search engines list Web sites for free and through paid placements;
• How to get free "organic" traffic by building a site that pleases search engines and your visitors;
• How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
• How to manage language issues you may encounter with Spanish content;
• How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy – and get tips on improving conversion if they don't!
• How to build links in Latin America that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines;
• What's coming next in the constantly evolving world of Web search and how you can profit from the latest trends.

For those Advanced in SEM:

• What have I been missing out on in the U.S. Hispanics and Latin America markets?
• How global search engines participate in Latin America;
• How users' search behavior differs in Latin America from the rest of the world;
• What structural and cultural barriers to entry the global search engines (such as Google, Yahoo! and MSN) might encounter as they expand into local Latin American markets;
• Why Latino users in some markets prefer to use local/regional search engines and directories rather than global search engines, and how partnerships may be the best way to evolve;
• How global search engines treat Hispanic content and websites located in Latin America differently than those located in the U.S.;
• What global search engines may do to gain market share and search volume in Latin America;
• What global search engines must do to increase relevancy and monetization of Hispanic and Latin American content;
• What businesses from Latin America need to do to benefit from the search industry by participating on the Internet;
• What the current trends in Search are and how will they adapt to the Hispanic/Latin American markets.

View pictures from past Search Engine Strategy events here!

Still not convinced? Read what attendees of past Search Engine Strategies say.

Don't Take Our Word for It!

Join the thousands of satisfied Search Engine Strategies participants who have attended SES world wide since 1998. Here is what some recent attendees have said about SES:

"En general, fabulosa conferencia, no solo por las excelentes sesiones, pero también por la oportunidad de conocer a otros en el mismo ramo y comparar experiencias."

Carolyn Grantham, CSPS

"Exceptional! A world of knowledge and information in three short days. I highly recommend this event for anyone looking to increase their exposure and rankings in the search engines."

Elizabeth Harvey, Harvey Marketing Group

"Great Conference—I learned a lot about what we're doing right, and what we need to improve upon in our search marketing efforts. I like the fact that the presentations were not a bunch of sales pitches (like I've seen at other conferences). The speakers were truly interested in informing the attendees and helping us learn. In addition, the exhibitors were helpful and very relevant to our business needs. Would like to have seen more SEO's exhibiting as that is a need we have. Keep the after hours events. I did more business there than in the entire conference!"

Melissa Mackey, Magazineline

"This was invaluable to growing our SEM business. We are changing our service mix and revamping our Web site based on what we learned in this seminar—it will easily pay for itself!"

Diane Whittakin, Page Forward Design