As CEO of Latinthre3, Mr. Perel is charged with leading the company while working with clients to help them gain e-strategic advantage in the US Hispanic and Latin American markets. Some of Latinthre3's clients include Dell, Microsoft, Nextel, Visa, Audi, Starwood, General Motors, Pepsi, Cisco, Sony, Western Union, KLM and Reebok among others.

Before founding Latinthre3, Mr. Perel launched Organic Online (one of Omnicom's largest Interactive companies) into the Latin American market. Mr. Perel managed Organic's regional business operations in Latin America and created Organic's regional network. He worked closely with leading brands such as Compaq Computer, Grupo Abril, and Folha de Sao Paulo among others.

Before launching Organic to Latin America, Mr. Perel was managing the coordination of Grey Interactive Worldwide's International operations. Matias was actively involved in building GI's global network. He worked with clients such as Procter and Gamble, Dell Computer and autobytel.com among others.

Prior to Grey Interactive, Mr. Perel worked with Bates Worldwide, where he made his mark by co-founding the New Media and Interactive Research Department.

Mr. Perel has been named one of the top 100 Hispanic Entrepreneurs in the USA by Hispanic Trends Magazine. He is a frequent speaker at trade shows and a collaborator to CNN en Español as an expert on the Internet arena and the Online Advertising Industry. He has an OPM from Harvard Business School and is a native of Argentina.