Search Engine Strategies Latino 2006 is chaired and programmed by Nacho Hernandez. This event is focused in helping businesses, marketers, webmasters and everyday Web users understand how search engines work and how to profit from them by taking an active approach with the worldwide Spanish speaking markets which primarily include the U.S. Hispanic and all Latin America.

Nacho Hernandez is also an entrepreneur, consultant, and public speaker who has co-founded online businesses and helped companies develop and execute Internet strategies. As CEO & Founder of iHispanic Marketing Group, Nacho has been involved with international business, e-commerce and marketing for the past 10 years and has been targeting the U.S. Online Hispanic Market for the last 6 years. He founded MexGrocer.com in 2000 and is now one of the very few profitable businesses in the online grocery segment. He has made strategic alliances with the major shopping portals, such as Amazon, Univision.com, Terra-Lycos, HispanicOnline.com, Yahoo! En Español and many others. He is a regular speaker at Search Engine Strategies Conference & Expo and Ad:Tech. As founding member of the Search Engine Marketing Professional Organization (www.sempo.org) and SMA-NA (www.sma-na.org) he helps develop the Hispanic and Latin American divisions to grow the industry. He is a founding moderator for SearchEngineWatch Forums and likes to do occasional blogs at the award-winning Search Engine Roundtable (seroundtable.com).

Other publications where Nacho has been quoted include: SearchEngineWatch, MediaPost, Entrepreneur Magazine, Forrester Research, MarketingVox, WebProNews, La Opinion, Marketing y Medios, AARP Segunda Juventud, El Financiero (Mexico), Reforma (Mexico) and others.