Mike Grehan
Founder and CEO
Smart Interactive Ltd.
Mike Grehan is founder and CEO of Smart Interactive Ltd., a wholly-owned European division of MarketSmart Interactive Inc., the world's largest search engine marketing company. He's recognized as one of the foremost SEM experts and is the author of multiple books and white papers on the topic. His best-selling second edition of Search Engine Marketing: The essential best practice guide, received more plaudits than any other on the subject from the industry's leading players. In 2004, Mike was voted one of the UK's top 100 influential people in Internet marketing of the previous decade, in a poll of online marketer e-Consultancy's 22,000 UK members. Mike is a sought-after search engine marketing speaker, and his own newsletter has attracted over 17,000 subscribers. He played a key role as founding member and promoter of the global Search Marketing Association (SMA) movement and is currently VP SMA-UK. Mike also writes as an expert columnist for the ClickZ network.
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