Those among the following 5 groups of attendants will get the highest benefit out of SES Latino 2006:

1. US Hispanic companies targeting US Hispanics
2. US American companies targeting US Hispanics
3. Both US Hispanic and American companies targeting Latin America as well as their own markets
4. Latin American companies targeting their own markets
5. Latin American companies targeting all markets that include both Latin American, US Hispanic and American markets

• Organized by world-renowned search authority Nacho Hernandez.
• Delivers real-time actionable information you need to grow your business through search engine marketing.
• Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves.
• Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing.
• Grants access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates.
• Search Engine Strategies Conference & Expo 2006 features presentations and panel discussions that cover all aspects of search engine-related promotion.

For those NEW to SEM and focused on all Hispanic markets from all North America to Latin America, here is what you will learn:

• how search engines list Web sites for free and through paid placements.
• how to get free "organic" traffic by building a site that pleases search engines and your visitors.
• how to efficiently purchase listings guaranteed to rank your company at the top of search engine results.
• What language issues will you encounter with Spanish content?
• how to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy—and get tips on improving conversion if they don't!
• how to build links in Latin America that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines.
• what's coming next in the constantly evolving world of Web search, and how you can profit from those changes.

For those Advanced to SEM and focused on all Hispanic markets from all North America to Latin America, here is what you will learn:

• What have I been missing out with the U.S. Hispanics and Latin America markets?
• How global search engines participate in Latin America
• How user's search behavior differs in Latin America from the rest of the world.
• What structural and cultural barriers global search engines (such as Google, Yahoo! and MSN) might encounter for entry as they expand into local Latin American markets.
• Why Latino users in some markets prefer to use local/regional search engines and directories rather than global search engines, and how partnerships may be the best way to evolve.
• How global search engines treat Hispanic content and websites located in Latin America different than the U.S.
• What global search engines may do to gain market share and search volume in Latin America.
• What global search engines must do to increase relevancy and monetization of Hispanic and Latin American content.
• What does businesses from Latin America need to do to benefit from the search industry by participating on the Internet.
• What are the current trends in Search and how it adapts to the Hispanic / Latin America markets.