The Premier Event for Search Engine Marketing & Optimization
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December 5-8, 2005 • Hilton Chicago • Chicago, IL
Event Hours:
Registration Hours
Dec 4: 5pm - 7pm (CONFERENCE & BOOTH PERSONNEL BADGE PICK-UP ONLY)
Dec 5: 7:30am - 5pm (Conf. Only)
Dec 6: 8am - 7pm (Conf. & Expo)
Dec 7: 8am - 6:30pm (Conf. & Expo)
Dec 8: 8am - 12:30pm (Conf. Only) Conference Hours
Dec 5: 9am - 5:15pm
Dec 6: 9am - 6pm
Dec 7: 9am - 6:30pm
Dec 8: 9am - 1:45pm Expo Hall Hours
Dec 6: 9:30am - 7pm
Dec 7: 10am - 4pm
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Agenda* - Wednesday, December 7, 2005 Day 3 - Conference Exhibit Hall Hours: 10:00am - 4:00pm
8:00am - 9:00am
Registration & Morning Coffee
9:00am - 10:30am
Attendees may choose to attend one of the five sessions offered during this time.
Linking Track Linking Strategies How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? How should you handle affiliate links? Advanced linking issues like these and more will be explored during this session. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics session earlier in the conference. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com Speakers: Todd Friesen, Range Online Media Eric Ward, CEO, EricWard.com Greg Boser, President, WebGuerrilla LLC Q&A; Speakers: Mike Grehan, CEO, Smart Interactive Chris Boggs, Director of Online Marketing, G3 Group
SEM Agency Track Working With Clients Clients come to you for SEM advice then have a litany of reasons for why the can't implement even the simplest of search engine friendly recommendations. Or, if they do take your advice, the department you're working with gets into a standoff with another one. Or, it turns out the goals they thought they wanted to achieve were the wrong ones. This session looks at issues like these and others, with the aim on how to help you help your clients better. It's also a good opportunity for anyone outsourcing for SEM work to understand how to be a great partner in the process. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Speakers: James Gardner, Vice President/Group Director of Life Sciences, One To One Interactive Rob Murray, President, iProspect Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
In House Track Big Site/Big Brand SEM How do you cope with search marketing for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Do you centralize all search marketing activities? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies and brands. Moderator: Rebecca Lieb, Executive Editor, the ClickZ Network Speakers: Bill Hunt, Search Effectiveness Team Lead, ibm.com, Sales & Distribution Martin Laetsch, Manager, Worldwide Search, Intel Corporation Marshall D. Simmonds, Chief Search Strategist, New York Times
Attendees may choose to attend one of the five sessions offered during this time.
Linking Track Buying & Selling Links Links have been bought and sold to generate traffic even before search engines made significant use of them to influence rankings. Nevertheless, today some buy in hopes of getting improved rankings. Meanwhile, some purchases could result in search engine losses, if a search engine deems a link network to be a spamming attempt. This session examines how links are bought and sold with strategies on how to stay out of trouble. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics session earlier in the conference. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com Speakers: Eric Ward, CEO, EricWard.com Thomas Bindl, CEO, OPTOP Greg Boser, President, WebGuerrilla LLC Jim Boykin, CEO, We Build Pages Internet Marketing Patrick Gavin, President, Text Link Ads Inc.
Shopping & Retailer Track Shopping Search & Merchant Reputations Many shopping search sites also carry ratings and reviews from third party sources and shoppers themselves. This session looks at how this information may impact your listings and things you should monitor and do to ensure you maintain a good reputation. Moderator: Rebecca Lieb, Executive Editor, the ClickZ Network Speakers: Colin Casey, Manager of Merchant Relations, Technology & Entertainment, PriceGrabber.com Yahoo! Laura Thieme, President and Founder, Bizresearch
SEM Agency Track SEM Campaign & Project Management Search marketing is more than managing bids on ads. A campaign may involve both organic and paid listings, perhaps with many different products, goals and participants. This session gives tips and techniques on managing the process and getting the most success out of your campaigns. Moderator: Michael Sack, Executive Vice President & Chief Technology Officer, Inceptor Speakers: Roger Barnette, CEO and Founder, SearchIgnite Barbara C. Coll, CEO, WebMama.com Inc. Ani Kortikar, Founder and CEO, Netramind Harrison Magun, Vice President, Managing Director, Avenue A | Razorfish Search
Improve Me Track Site ECG How's your site doing with the search engines? In this session, we go beyond looking at rankings to other ways of measuring whether you have a healthy search heartbeat. Consider it competitive intelligence on yourself! Moderator: Elisabeth Osmeloski, SEM Consultant Speakers: Jake Baillie, Product Manager, TrueLocal Alex Bennert, Beyond Ink Joseph Morin, President, Boost Search Marketing
12:30pm - 2:00pm
Networking Lunch - Birds of a Feather Seating Available Bird Of A Feather Tables: Looking to meet those with common interests, such as people who work with non-profit sites, retailing sites, who are in the B2B space or those who run SEM firms? The Birds Of A Feather tables at the networking lunch offer an opportunity for this. Some tables are premarked with networking areas of interest. Just grab a seat, and you'll be among kindred spirits. Did we miss a topic? Sit at any unmarked table, then use the provided materials to set up your own birds of a feather area.
2:00pm - 3:30pm
Attendees may choose to attend one of the five sessions offered during this time.
Linking Track Search Engine Q&A; On Links Have questions about links? In this session, search engine representatives provide answers to the audience. Be sure to have prepared yourself by attending other link-oriented session on Day 2 and Day 3. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Kaushal Kurapati, Senior Product Manager of Search, Ask Jeeves Tim Mayer, Director of Product Management, Yahoo! Ramez Naam, Group Program Manager, MSN Search
Shopping & Retailer Track Retailer Forum
This is a PowerPoint-free zone! Rather than presentations, we've got a panel of online retailers to take questions and provide answers specifically about the intersection of retailing and search marketing. Moderator: Allan Dick, General Manager, Vintage Tub & Bath Speakers: Jared Blank, Senior Director, E-Commerce Marketing, Tommy Hilfiger Brian Elliott, Chief Operating Officer, Alibris John Lazarchic, VP of E-Commerce, Petco Lisa Stein, CEO, SpinLife.com Shane Wagg, Director of Marketing, Rugman.com
SEM Agency Track Developing Your SEM Niche
There seems to be no end to the number of people coming into search marketing -- and new firms, as well! How do you succeed in an increasingly crowded market? One way is to develop a niche, a catch, a focus that others may not have. Perhaps you deal only with helping in house firms develop internal training. Maybe reputation management is your specialty. Some focus just on paid search. In this session, a look at possibilities and reasons to specialize, along with discussion. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com Speakers: Patricia Hursh, President, SmartSearch Marketing Greg Jarboe, President and Co-Founder, SEO-PR Todd Malicoat, V.P. of Sales and Marketing, We Build Pages Internet Marketing Justin Sanger, President, LocalLaunch! Nacho Hernandez, CEO, iHispanic Marketing Group
Converting Visitors Into Buyers
Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion. The latter part of the session takes volunteers from the audience and examines their web sites live to provide general feedback about changing them to improve visitor conversion. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speaker: Michael Sack, Executive Vice President & Chief Technology Officer, Inceptor
5:15pm - 5:30pm
Interval
5:30pm - 6:30pm
Evening Forum With Danny Sullivan
The audience is the panel for this session, which lets those in the search engine marketing industry share thoughts, knowledge and ideas among themselves. The session is moderated by Search Engine Watch editor Danny Sullivan, and the audience sets the agenda. Come on in, sit down and take part in this informal, popular "after hours" discussion. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
