The Premier Event for Search Engine Marketing & Optimization
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December 5-8, 2005 • Hilton Chicago • Chicago, IL
Event Hours:
Registration Hours
Dec 4: 5pm - 7pm (CONFERENCE & BOOTH PERSONNEL BADGE PICK-UP ONLY)
Dec 5: 7:30am - 5pm (Conf. Only)
Dec 6: 8am - 7pm (Conf. & Expo)
Dec 7: 8am - 6:30pm (Conf. & Expo)
Dec 8: 8am - 12:30pm (Conf. Only) Conference Hours
Dec 5: 9am - 5:15pm
Dec 6: 9am - 6pm
Dec 7: 9am - 6:30pm
Dec 8: 9am - 1:45pm Expo Hall Hours
Dec 6: 9:30am - 7pm
Dec 7: 10am - 4pm
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Agenda* - Monday, December 5, 2005 Day 1 - Conference
8:00am - 9:00am
Registration & Morning Coffee
9:00am - 10:30am
Attendees may choose to attend one of the four sessions offered during this time.
Fundamentals Track Introduction To Search Engine Marketing What are the major search engines? How can their editorial listings send you "natural" or "organic" traffic for free through search engine public relations or search engine optimization efforts? How can you purchase top rankings or placement through search engine advertising opportunities? This must-attend session for beginners provides an overview of key concepts.
Moderator: Danny Sullivan, Editor, SearchEngineWatch.com
Advanced Track Searcher Behavior Research Update How do searchers interact with search engines? New research is constantly coming out revealing how searchers act. This session explores the latest studies and findings to provide tips and tactics for search marketers to consider. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Gord Hotchkiss, President and CEO, Enquiro Jonathan Mendez, Director of eMarketing, Digital Grit Mark Neal, Galleon Jon Stewart, Senior Manager, MegaPanel Analytics, Nielsen//NetRatings
Vertical Search Track Video Search Producing video content? There are video search engines that specialize in gathering up your video and making it available to searchers seeking such content. This session looks at major video search engines and how to best be visible within them. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com Speakers: Suranga Chandratillake, Co-Founder and CTO, blinkx Karen Howe, Vice President, AOL Search, and General Manager of Singingfish, America Online, Inc. Jon Leicht, Senior Project Manager, SiteLab International Inc. John Thrall, Head of Multi-Media Search Engineering, Yahoo! Search
Advertising Track Dealing With Contextual & Other Non-Search Ads You know about search targeted listings, where your ad shows up based on the keywords someone enters into a search engine. But what about contextual ads, where paid listings show up based on the content of what someone is reading? Programs exist to let you easily move search ads into a contextual environment. But should you? And how should you handle other new types of advertising sold on a cost-per-click basis? This session offers tips and advice for those coming at these offerings from a search marketing perspective. Moderator: Andrew Goodman, Principal, Page Zero Media Inc. Speakers: Brad Byrd, Vice President, NewGate Barry Chu, Senior Manager, Content Match Product Marketing, Yahoo! Search Marketing Peter Hershberg, Managing Partner, Reprise Media Hilary Hoover Keller, Manager, AdWords, Google, Inc.
10:30am - 11:00am
Morning Coffee Break
11:00am - 12:30pm
Attendees may choose to attend one of the four sessions offered during this time.
Fundamentals Track Search Term Research & Targeting The bedrock to success with search engines is understanding which search terms to target. Fail in that and your audience may never find you. This session covers ways to undertake search term research that is crucial to succeeding with your search engine marketing efforts, whether that be via free or paid listings. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Christine Churchill, President, KeyRelevance Dan Thies, President, SEO Research Labs
Advanced Track Reputation Monitoring & Management Good news! When someone searches for your company by name, you'll probably be listed in the top results. But you won't be alone. And the bad news is, some of those other listings may be negative about your company or service. Knowing what your reputation is crucial when millions rely on the opinions of search engines each day. In this session, how to stay on top of what people are saying about you on the web via search. It also covers how you can influence paid and unpaid listings to ensure the right message about your company is getting out, especially if others are employing them to hurt your image. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Speakers: Andy Beal, President & CEO, Fortune Interactive Nan Dawkins, Partner, RedBoots Consulting Robert Garner, Search Marketing Strategist, Agency.com Rob Key, President & CEO, Converseon
Vertical Search Track Podcast Search More and more people are "podcasting" on-demand radio-like shows people can listen to on MP3 players or their computers. This session looks at various search engines specifically for podcasts and how to best get your audio content found through them. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com Speakers: Daron Babin, Co-Founder, Webmaster Radio Suranga Chandratillake, Co-Founder and CTO, blinkx Dick Costolo, CEO, FeedBurner Joe Hayashi, Senior Director of Product Management, Yahoo! Inc. David J. Ives, Founder, President and Chief Executive Officer, TVEyes Amanda Watlington, Ph.D., APR, Searching for Profit
Advertising Track Earning From Search & Contextual Ads This session looks at the way publishers can generate revenue by carrying search results and contextual ads offered by major networks. Learn about some programs out there and tips on getting more from the ads you carry. Moderator: Andrew Goodman, Principal, Page Zero Media Inc. Speakers: Jason Calacanis, Co-Founder, Weblogs, Inc. Gerry Campbell, VP & GM Search & Directional Media, America Online, Inc. Will Johnson, General Manager, Yahoo! Publisher Network Scott B. Meyer, President & Chief Executive Officer, About, Inc., The New York Times Company Satya Patel, Business Product Manager, AdSense, Google Inc. Jennifer Slegg, Owner, JenSense.com
12:30pm - 1:45pm
Networking Lunch - Birds of a Feather Seating Available Bird Of A Feather Tables: Looking to meet those with common interests, such as people who work with non-profit sites, retailing sites, who are in the B2B space or those who run SEM firms? The Birds Of A Feather tables at the networking lunch offer an opportunity for this. Some tables are premarked with networking areas of interest. Just grab a seat, and you'll be among kindred spirits. Did we miss a topic? Sit at any unmarked table, then use the provided materials to set up your own birds of a feather area.
1:45pm - 3:15pm
Attendees may choose to attend one of the four sessions offered during this time.
Fundamentals Track Search Engine Friendly Design How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for beginners who need an overview of important design issues to keep in mind. More technical design issues are covered in the Successful Site Architecture session on Day 2. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com Speaker: Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
Advanced Track Competitive Research Search engines can tell you a lot about your competition, if you know what to look for. Learn how to use search engines to profile your competition, helping you understand what links to gain, ad prices to pay, content to offer and customers to seek. Moderator: Allan Dick, General Manager, Vintage Tub & Bath Speakers: David Williams, Chief Strategist and Co-Founder, 360i LeeAnn Prescott, Senior Research Analyst, Hitwise Cam Balzer, Director of Search Strategy, Performics, Inc.
Vertical Search Track Global Search Landscape Come on a trip around the world as this session looks at some of the searching habits and popular search engines outside the United States. There will also be some top level tips to consider if you decide focusing on a particular world region or country via search makes sense for your company. Moderator: Nacho Hernandez, CEO, iHispanic Marketing Group Speakers: Lucas Morea, CEO, LatinEdge Inc. Andy Atkins-Krüger, Managing Director, Web Certain David Temple, SEO Manager, TopRank Online Marketing
Advertising Track Targeting Search Ads By Demographics & Behavior The days of targeting searchers only via keywords are coming to an end. Now search engines are giving you the ability to target searchers by age, gender and other demographics. In addition, search profiling makes it possible to target searchers with ads long after they've done a particular search. Say someone searches for information about a new car. New programs allow you to show them ads based on that search behaviour days after the initial query was done. Learn more about products and strategies, in this session. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Speakers: Danielle Leitch, Vice President, MoreVisibility Dana Todd, Founding Partner, SiteLab International, Inc. Kevin Lee, Executive Chairman and Co-Founder, Did-it.com Roy Shkedi, CEO, AlmondNet Jed Nahum, Director of Product Management, MSN Search
3:15pm - 3:45pm
Afternoon Refreshment Break
3:45pm - 5:15pm
Attendees may choose to attend one of the four sessions offered during this time.
Fundamentals Track Search Advertising 101 Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed. Moderator: Andrew Goodman, Principal, Page Zero Media Inc. Speakers: Dana Todd, Founding Partner, SiteLab International, Inc. Matt Van Wagner, President, Find Me Faster
Advanced Track Advanced Search Term Research Tools In this session, we go beyond the basics of gathering terms to target and explore techniques of winnowing out the winners through further research and testing. The session also explores tools that make it easier to project traffic, research seasonally-related terms, understand terms sending your competitors traffic and and better spot up-and-coming terms in a particular industry. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Christine Churchill, President, KeyRelevance James Lamberti, Vice President, Search Solutions, comScore Networks Shaun Ryan, CEO, SLI Systems David Warmuz, President, Trellian Lori Weiman, Director, KeywordMax
Vertical Search Track Book Search There are a variety of book search engines that allow publishers to submit books so that people can search and find information within them in the same way they search across the web. Publishers can determine exactly how much of a book to reveal for reading online. In this session, a look at the programs and strategies of making use of them to sell actual print books or earn online advertising revenue, along with other issues. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Speakers: Thiru Anandanpillai, Senior Product Manager, MSN Search Sumir Meghani, Business Development Manager, Yahoo! Search Daniel Rose, Director of Digital Media, Amazon Tony Sanfilippo, Marketing and Sales Director, Penn State University Press Google
Advertising Track ClickZ Forum: Ads Beyond Search Search Engine Strategies is firmly focused on search. That's what our attendees love! But we know that search marketers are also interested in ads beyond search. Search Engine Watch's sister site ClickZ is the source for all aspects of interactive marketing. In this session, ClickZ editors and columnists fill you in on new and interesting developments in the space, with plenty of time for questions and discussion. Moderator: Rebecca Lieb, Executive Editor, the ClickZ Network Speakers: Tessa Wegert, Digital Media Strategist, Enlighten Hollis Thomases, President, Web Ad.vantage Peter Greb, Group Director, Avenue A/Razorfish Mark Kingdon, Chief Executive Officer, Organic, Inc.
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
